3 дня назад
Manager of Segment & Solutions Marketing (Cybersecurity)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager of Segment & Solutions Marketing (Cybersecurity): Developing segment-specific positioning, solution architectures, and go-to-market assets for a cybersecurity SaaS platform with an accent on lifecycle, maturity, geographic, and industry segmentation. Focus on translating customer and competitive insight into buyer-led messaging, commercial packaging, sales enablement, and measurable improvements in win rates, pipeline velocity, and net revenue retention.
Location: Fully remote from anywhere in Germany, or hybrid from offices in Cologne, Munich, or Berlin
Company
is a cybersecurity scale-up focused on Human Risk Management, using behavioural science and data-driven learning to help organisations reduce human-related cyber risk.
What you will do
- Own positioning and messaging for priority segments defined by lifecycle stage, Human Risk maturity, geography, and industry vertical.
- Develop buyer-led value propositions and solution sets focused on business outcomes rather than product features.
- Translate voice-of-customer research, win/loss data, competitive intelligence, industry trends, and regulatory developments into segment narratives and commercial recommendations.
- Create SPICED-aligned talk tracks and scalable field assets, including solution briefs, demo scripts, battle cards, and buyer and implementation guides.
- Partner with Marketing, Sales, Customer Success, Product, and the Commercial Centre of Excellence on multi-touch growth plays.
- Track asset utilisation, win rates, pipeline velocity, and net revenue retention to improve go-to-market effectiveness.
Requirements
- 5+ years of experience in B2B SaaS product marketing, solutions marketing, or segment marketing.
- Proven experience producing segment-specific or lifecycle-specific positioning in buyer language.
- Proficiency with competitive intelligence tools and sales- and field-facing content development.
- Daily practical fluency with AI tools for research, messaging iteration, content generation, and competitive synthesis.
- Strong cross-functional skills to align Product, Sales, Customer Success, and Commercial stakeholders around segment strategy.
Nice to have
- Experience in cybersecurity, HR technology, or another technical B2B environment.
- Experience defining solution sets, pricing, packaging, or bundling.
- Experience with pre-launch validation through rep councils, messaging tests, or early customer cohorts.
Culture & Benefits
- Flexible working hours and 33 vacation days.
- Parental leave support and wellbeing and fitness benefits.
- Virtual events, collaborative activities, and local meet-ups.
- Tech equipment, referral bonuses, and an individual development budget.
- Dog-friendly headquarters and a collaborative, purpose-driven work environment.
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