6 дней назад
Search Strategist (SEO/GEO)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Search Strategist (SEO/GEO): Improving organic visibility for academic programs and localized clinic searches with an accent on AEO, GEO, content strategy, and local SEO. Focus on identifying content gaps, diagnosing traffic declines, optimizing AI search visibility, and turning performance data into high-impact growth actions.
Location: Remote, available from Mexico City, São Paulo, Buenos Aires, Medellín, Santiago, or Lima
Company
operates the Premium department, supporting digital and organic growth initiatives across education and healthcare.
What you will do
- Research high-intent keywords and topic clusters for graduate student queries and local naturopathic patient searches.
- Write conversion-oriented landing pages, program descriptions, and blog content for education and healthcare audiences.
- Optimize the organization’s digital presence for accurate citations in AI search engines, including ChatGPT, Perplexity, and Google SGE.
- Audit and improve local SEO performance, including Google Business Profiles for regional clinics.
- Monitor organic traffic and content performance, identify declines and missed opportunities, and recommend content, rewriting, and on-page improvements.
- Collaborate with the Lead Strategist to prioritize and execute high-impact organic growth initiatives.
Requirements
- Deep expertise in modern SEO, AEO, and GEO strategies and tools such as Ahrefs, Semrush, and Google Search Console.
- Exceptional long-form and short-form copywriting skills, preferably in healthcare, higher education, or other trust-driven industries.
- Ability to use AI tools for research, strategy development, and execution.
- Familiarity with EOS, L10 meetings, and Agile marketing project management, or willingness to learn.
- Strong analytical thinking, attention to detail, and ability to turn performance data into actionable recommendations.
- Autonomous, proactive, and collaborative working style.
Nice to have
- Experience in higher education, healthcare, or multi-location service brands.
- Hands-on local SEO experience for clinics, practices, or regional business profiles.
- Familiarity with internal linking, topical authority development, and conversion-oriented UX copy.
Culture & Benefits
- Flexible part-time engagement of approximately 20 hours per week.
- Fully remote collaboration.
- High ownership and direct impact on visibility, traffic, and lead generation.
- Opportunity to shape organic growth strategy across education and healthcare.
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