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Media Activation Lead
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Media Activation Lead (Digital Media/Advertising): Leading strategic oversight of Google account media campaigns and integrating activation into cross-channel strategies with an accent on business KPIs, client advisory, resource planning, and team development. Focus on managing large-scale campaigns across multiple countries and languages, improving media processes, and guiding teams across platforms including AdWords, Bing Ads, DV360, Facebook, and Twitter.
Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalized campaigns and measurable business growth for leading brands.
What you will do
- Provide strategic oversight of designated Google account campaigns and integrate media activation into cross-channel strategies.
- Translate client business goals and KPIs into campaign plans, team priorities, and measurable deliverables.
- Build senior client relationships and advise on business roadmaps, opportunities, and media priorities.
- Support capacity planning, resource management, and team development across pods and channels.
- Lead feedback, performance development, team culture, and recognition across the activation function.
- Initiate agency-wide continuous improvement projects focused on processes and quality standards.
Requirements
- Experience at Business Director level in digital media or advertising, including some P&L management.
- Proven project management, leadership, and people management experience.
- Strong knowledge of media planning fundamentals, including reach, frequency, channels, and formats.
- Experience planning and directly managing large-scale campaigns across AdWords, Bing Ads, DV360 or other DSPs, Facebook, and Twitter.
- Experience managing vendor relationships and contributing to platform best practices and campaign processes.
- Experience running campaigns across multiple countries and languages; right to work in the United Kingdom is required.
Nice to have
- Experience with the Google technology stack.
- Google Marketing Platform and AdWords certifications.
Culture & Benefits
- Collaborative, inclusive environment focused on creativity, growth, and professional development.
- Employee resource groups, mental health support, and in-office events.
- Medical, retirement, vision, and dental insurance.
- Significant paid time off, partner discounts, and employee mental health awareness days.
- Hybrid working model designed to support creativity, collaboration, and connection.
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