Media Buyer (iGaming)

Location: Anywhere; Europe

Company

International online gaming business offering sports betting and casino services, with a strong presence in Latin America and proprietary casino games, CRM, customer support, and back-office platforms.

What you will do

• Develop and execute Facebook Ads and Google Ads (UAC) strategies for mobile user acquisition.
• Plan, launch, optimize, and scale acquisition campaigns across iOS, Android, and PWA products.
• Optimize bids, audiences, placements, creatives, budgets, and campaign structures against CPA, ROAS, LTV, and ROMI targets.
• Run A/B tests for creatives, audiences, bidding strategies, and campaign structures.
• Collaborate with designers, CRM, analytics, and media buying teams to improve conversion funnels and cross-channel strategies.
• Monitor AppsFlyer attribution and conversion tracking, resolve technical issues, and prepare performance reports with recommendations.

Requirements

• At least 1 year of experience as a Media Buyer using Facebook Ads and Google Ads (UAC).
• Hands-on experience acquiring users for mobile products across iOS, Android, and PWA.
• Strong practical knowledge of Meta Ads Manager and Google Ads.
• Experience optimizing campaigns using CPA, CPC, CPM, CTR, ROAS, LTV, and ROMI.
• Experience managing, optimizing, and scaling advertising budgets.
• Experience with AppsFlyer, conversion tracking, attribution analysis, and A/B testing methodologies.

Nice to have

• Openness to learning new traffic sources and marketing technologies.
• Creative approach to campaign optimization and problem-solving.

Culture & Benefits

• Health and wellness support with global medical coverage.
• Growth opportunities and benefits programs covering services such as gym, dental, and psychological care.
• Performance-driven rewards.
• Dynamic, fast-paced, performance-driven work environment.