Senior Интернет-маркетолог

Location: Remote (global), with option to work from Tochka offices in Russia.

Salary: From 280,000 RUB (before taxes).

Tochka is a fintech company that creates an online bank and other services for entrepreneurs and businesses.

Overview

We are looking for an experienced Senior Internet Marketer to join Tochka's "EDO" product team, responsible for building the online customer acquisition strategy from scratch. EDO (Electronic Document Management System) is one of Tochka's most significant products, helping entrepreneurs simplify document processes.

What you will do

• Launch online sales for the EDO product, defining USP and positioning.
• Develop and execute media strategies for customer acquisition and product awareness.
• Manage lead and sales generation from online channels.
• Control acquisition budget and optimize cost per target action.
• Analyze competitors, segment audiences, and enhance product offerings based on customer insights.
• Test new traffic channels and utilize both brand and performance marketing tools.

Requirements

• 3+ years of experience in building online customer acquisition strategies from scratch for B2B products.
• Proficiency in formulating and testing hypotheses to find effective solutions.
• Strong analytical skills to evaluate work effectiveness and conduct customer research.
• Ability to generate creative ideas for advertising campaigns.
• Strong self-organization and ability to work independently.

Culture & Benefits

• Flexible 5-day work week with adjustable start and end times.
• Option for remote work (global) or in comfortable Tochka offices in Russia.
• Structured onboarding and a supportive team environment.
• Extensive free learning opportunities, including company-funded courses and a corporate library.
• Autonomy in decision-making and opportunity to propose ambitious ideas.
• After probation, benefits include voluntary health insurance (DMS) with dentistry, psychological support, health check-ups, and 4 additional day-offs per year.