4 дня назад
Growth Marketing Manager
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (Performance Marketing): Driving customer acquisition across Australia and New Zealand through paid search, paid social, display, and other digital marketing channels with an accent on budget ownership, forecasting, and marketing efficiency. Focus on optimizing CAC, CPA, conversion, incrementality, and marketing mix while translating performance data into scalable audience-first strategies.
Location: Melbourne, VIC or Sydney, NSW; hybrid with three days in the office and two days remote each week
Company
connects people with local businesses and supports the growth of local economies through its technology platform.
What you will do
- Own online customer acquisition across Australia and New Zealand, with new customer growth as the primary objective.
- Manage significant paid media budgets and make channel investment decisions focused on CAC, CPA, marketing efficiency, and growth.
- Lead planning, forecasting, briefing, and day-to-day optimization of campaigns across Facebook, Instagram, TikTok, Search, and Display.
- Partner with digital marketing agencies and cross-functional teams across strategy, operations, partnerships, finance, and martech.
- Use performance data to develop audience-first strategies, improve incrementality, optimize conversion, and expand reach across priority markets.
- Provide performance readouts and mentor one direct report.
Requirements
- 4+ years of marketing experience, including campaign strategy, planning, forecasting, and execution.
- Hands-on experience managing media buying and optimization across paid search, paid social, and display.
- Experience with online advertising platforms such as Google Ads and Facebook Ads Manager.
- Ability to report on CPA, CPC, CPM, LTV, and ROAS to business stakeholders.
- Strong data-led mindset and understanding of marketing technology, data pipelines, tracking, testing, and analytics.
- Advanced Excel skills, familiarity with SQL queries, and knowledge of Australian consumers and regional market differences.
Culture & Benefits
- Hybrid working model with three office days and two remote days per week.
- High ownership over acquisition budgets, channel strategy, and marketing mix decisions.
- Structured testing and learning to support performance improvement.
- Collaboration with leading creative and digital marketing agencies.
- Opportunity to contribute to an innovative technology company expanding in Australia.
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