PPC Specialist (iGaming)

Location: Israel

Company

hirify.global is an online gaming brand operated by Super Group, a NYSE-listed digital gaming company with sports betting and iGaming brands across 22 countries.

What you will do

• Plan, launch, manage, and optimize PPC campaigns across Google Ads, YouTube Ads, Apple Search Ads, and other relevant channels.
• Manage budgets, bidding strategies, ROI-focused optimization, and campaign scaling decisions.
• Implement conversion tracking, attribution, and measurement frameworks.
• Conduct keyword research, audience segmentation, ad copy testing, and performance analysis.
• Prepare performance reports and actionable insights for stakeholders.
• Collaborate with creative, analytics, and compliance teams while monitoring platform and iGaming advertising requirements.

Requirements

• Proven experience as a PPC Specialist or Performance Marketer.
• Experience in the iGaming industry is essential.
• Strong hands-on experience with Google Ads, including Search, UAC, and YouTube.
• Experience managing Apple Search Ads.
• Solid knowledge of tracking, attribution models, campaign analytics, and ROI optimization.
• Familiarity with platform policies, compliance requirements, and restricted advertising verticals.

Nice to have

• Knowledge of sports betting markets, odds calculation, betting types, and market trends.
• Experience with gambling regulations, customer retention, high-volume campaigns, or multi-market iGaming campaigns.
• Familiarity with Google Tag Manager, GA4, or mobile measurement platforms such as AppsFlyer and Adjust.
• Experience with international markets, localization strategies, and fast-paced performance-led environments.

Culture & Benefits

• Learning and development programs, leadership training, and career development support.
• Performance feedback through the company Performance tool.
• Employee Assistance Programme for employees and their families.
• Life insurance, private healthcare, and Keren Hishtalmut education/study fund.
• Core values include adaptability, ownership, resilience, teamwork, integrity, and innovation.

Hiring process

• Credit, criminal record, and qualification verification checks are conducted because the role has access to customers' financial details.
• Candidates who do not receive a response within two weeks should consider the application unsuccessful.