PPC Specialist (iGaming)

Location: Israel

Company

hirify.global is part of Super Group, a NYSE-listed digital gaming company operating sports betting and iGaming brands across 22 countries.

What you will do

• Plan, execute, and optimize PPC campaigns across Google Ads, YouTube Ads, Apple Search Ads, and other relevant channels.
• Manage budgets, bidding strategies, scaling decisions, and ROI-focused performance.
• Implement conversion tracking, attribution, and campaign measurement frameworks.
• Conduct keyword research, audience segmentation, ad copy testing, and performance analysis.
• Ensure campaigns comply with platform policies and iGaming advertising regulations across regions.
• Prepare performance reports and collaborate with creative, analytics, and compliance teams.

Requirements

• Proven experience as a PPC Specialist or Performance Marketer.
• Essential experience in the iGaming industry.
• Strong hands-on experience with Google Ads, including Search, UAC, and YouTube.
• Experience managing Apple Search Ads and understanding tracking, attribution models, and campaign analytics.
• Strong analytical, organizational, communication, and collaboration skills.
• Familiarity with platform policies, compliance requirements, and restricted advertising verticals.

Nice to have

• Knowledge of sports betting markets, odds calculation, betting types, and market trends.
• Experience with gambling regulations, customer retention strategies, and high-volume or multi-market campaigns.
• Familiarity with Google Tag Manager, GA4, or MMPs such as AppsFlyer and Adjust.
• Experience with international markets, localization strategies, or online gaming and casino campaigns.

Culture & Benefits

• Learning and development programs with training and career growth opportunities.
• Performance feedback and development support through the company performance tool.
• Employee Assistance Programme for employees and their families.
• Life insurance, private healthcare, leadership training, and Keren Hishtalmut education fund.
• Core values include adaptability, ownership, resilience, teamwork, integrity, and innovation.

Hiring process

• Credit, criminal record, and qualification verification checks are conducted for the role.
• Applications are treated confidentially; candidates who do not hear back within two weeks should consider the application unsuccessful.