Talent Brand Lead

Location: New York City, United States; hybrid with regular attendance expected at the NYC office

Salary: $200,000–$260,000 per year

Company

hirify.global is building an AI-native operating system for regulated finance, beginning with mortgage servicing, and operates hirify.globalOS as a unified platform for structured, programmable financial processes.

What you will do

• Own hirify.global's external talent brand and determine how the company is presented to engineers, operators, designers, and other builders.
• Develop founder essays, company updates, technical stories, team stories, candidate materials, and messaging for external audiences.
• Find substantive stories, milestones, proof points, and insights inside the company and adapt them for the right medium and audience.
• Build relationships with writers, podcasters, and newsletter authors and pitch relevant stories that earn coverage.
• Create recruiting tools including a “Why hirify.global” deck, candidate FAQs, offer-stage materials, and role-specific pitch materials.
• Establish a repeatable editorial process and measure its effect on candidate pipeline and offer acceptance rates.

Requirements

• Strong writing skills, editorial judgment, and the ability to make complex subjects clear without oversimplifying them.
• Experience as the primary or founding brand or editorial voice at an organization, with demonstrable results in engineering engagement or candidate applications.
• Ability to write in another person's voice and work independently across multiple content formats.
• Ability to develop a communications playbook from scratch rather than execute an existing template.
• Ability to measure recruiting impact through offer acceptance rates and pipeline rather than reach and impressions.
• Willingness to work regularly from the New York City office and use in-person time for collaboration with founders and the company.

Nice to have

• Background in brand or content at a consumer company, journalism, entertainment, founder communications, or a writing-heavy operator role.
• Experience building relationships with writers, podcasters, and newsletter authors.

Culture & Benefits

• Hybrid work with flexible judgment rather than rigid attendance rules.
• Close collaboration with founders and teams on the company's external story.
• A long-term approach focused on substantive stories rather than viral moments or hype.
• Opportunity to shape the talent brand and communications playbook from the ground up.