Senior Associate, Performance (Digital Marketing)

Location: Beirut, Lebanon; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Activate, optimize, and report on digital performance marketing campaigns according to best practices.
• Set up and manage Google Ads campaigns, including keyword research, audience targeting, bidding, and performance analysis.
• Use Google Keyword Planner, Google Ads Editor, and other campaign management tools to build and scale campaigns.
• Develop A/B tests, analyze results, and share performance insights with the wider team.
• Support senior team members, maintain internal processes, and deliver high-quality work aligned with client SLAs.
• Share best practices and contribute to continuous improvement across the team.

Requirements

• At least 2 years of experience in performance marketing, including optimization against sales or revenue KPIs.
• Strong hands-on experience with Google Ads Search campaigns, keyword strategy, campaign structure, bidding, optimization, Google Ads Editor, and Keyword Planner.
• Experience with Google, Meta, TikTok, Snapchat, LinkedIn, and X advertising platforms.
• Deep understanding of the digital ecosystem, tracking technology, and measurement principles.
• Strong attention to detail, organization, collaboration, and quality-focused delivery.

Nice to have

• Familiarity with GA4 and campaign measurement principles.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Access to hirify.global and WPP networks for learning, networking, and career development.
• Employee resource groups and opportunities to share thought leadership and best practices.
• Medical, vision, dental, and group retirement benefits.
• Paid time off, partner discounts, and mental health awareness days.