Senior Associate, Performance (Digital Marketing)

Location: Beirut, Lebanon; hybrid with approximately four days per week in the office

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized advertising and measurable client growth.

What you will do

• Activate, optimize, and report on digital advertising campaigns according to established best practices.
• Set up and manage Google Ads campaigns, including keyword research, audience targeting, bidding strategies, and performance analysis.
• Use Google Keyword Planner, Google Ads Editor, and other campaign management tools to build, manage, and scale campaigns.
• Analyze campaign data to generate actionable insights and improve client outcomes.
• Develop A/B tests, evaluate results, and share performance marketing insights with the wider team.
• Support senior team members, maintain high-quality deliverables, and meet client service-level agreements.

Requirements

• At least 2 years of experience in performance marketing, including optimization against sales or revenue KPIs.
• Strong experience with Google Ads Search campaigns, keyword strategy, campaign structure, bidding, optimization, Google Ads Editor, and Keyword Planner.
• Experience with major digital advertising platforms, including Google, Meta, TikTok, Snapchat, LinkedIn, and X.
• Deep understanding of the digital ecosystem, tracking technology, and measurement principles.
• Strong attention to detail, organization, collaboration, and ability to deliver high-quality client work.

Nice to have

• Familiarity with GA4 and campaign measurement principles.

Culture & Benefits

• Access to global hirify.global and WPP networks for learning, networking, and professional development.
• Employee resource groups and regular in-office events focused on team achievements, thought leadership, and milestone celebrations.
• Medical, vision, and dental insurance, group retirement plans, and significant paid time off.
• Partner discounts and employee mental health awareness days.
• Hybrid work environment centered on collaboration and in-person connection.