6 Π΄Π½Π΅ΠΉ Π½Π°Π·Π°Π΄
Senior Marketing Analyst
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
Π’Π΅ΠΊΡΡ:
TL;DR
Senior Marketing Analyst (Acquisition and Media Analytics): Evaluating marketing campaign performance and building statistical approaches for user acquisition and budget management across 48 countries and multiple channels with an accent on incrementality measurement, experimentation, and attribution. Focus on designing A/B tests, forecasting initiative outcomes, improving data pipelines, and developing segmentation and behavioral triggers.
Location: Hybrid in Jakarta, Indonesia
Company
is a global technology company operating a ride-hailing platform alongside freight, delivery, intercity travel, and financial services.
What you will do
- Evaluate marketing campaign performance across Google, Meta, TikTok, OOH, and other acquisition channels.
- Build automated tools to improve channel efficiency and user acquisition.
- Design and analyze A/B tests covering messaging, creatives, targeting, and product changes.
- Forecast the outcomes of proposed initiatives and support marketing budget planning.
- Partner with data engineering and marketing teams to improve data pipelines and data quality.
- Provide recommendations for optimizing media buying, channel incrementality, user segmentation, and behavioral triggers.
Requirements
- 3+ years of experience in marketing, product, or growth analytics.
- Strong understanding of performance channels and user acquisition.
- Strong SQL skills.
- Python or R experience for statistical modeling, cluster analysis, and data manipulation.
- Hands-on experience with BI tools such as Tableau or Looker.
- Understanding of statistical analysis, A/B testing, incrementality measurement, attribution modeling, and clear business communication.
Culture & Benefits
- Mentoring, career consulting, and learning programs.
- International collaboration and access to the Global Talent Exchange Program.
- Company-wide challenges, awards, sports activities, and volunteering projects.
- Open, initiative-driven working environment.
- Co-financed language courses and internal speaking clubs.
Hiring process
- Application review.
- Offer.
- Hiring.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β