Senior User Acquisition Manager (Web)

Location: Vilnius, Lithuania; hybrid model with 3 days per week in the office

Salary: €4,800–€5,800 gross per month

Company

hirify.global develops a privacy-first, clinically backed female health and fitness app with AI-powered capabilities.

What you will do

• Plan, execute, and scale web user acquisition campaigns across Meta, TikTok, and Snapchat.
• Own acquisition strategy, KPIs, account structure, bidding models, audience segmentation, and dynamic budget allocation.
• Build scalable creative testing systems, analyze performance, and replicate successful concepts.
• Analyze LTV, monetization, web funnels, attribution data, and campaign performance to identify growth opportunities.
• Use AI tools and automation for reporting, creative analysis, campaign optimization, and recurring workflows.
• Collaborate with analytics, creative, MarTech, and growth teams on requirements, forecasts, and strategic recommendations.

Requirements

• 5+ years of performance marketing and user acquisition experience, preferably in high-growth environments.
• Expert-level experience managing Meta Ads campaigns at scale, plus hands-on TikTok Ads and/or Snapchat Ads experience.
• Proven experience managing significant budgets and optimizing for ROAS, CPA, and LTV.
• Knowledge of web attribution, tracking and analytics platforms, BI tools, SQL, and advanced Excel or Google Sheets.
• Practical experience using AI tools to automate or accelerate marketing workflows.
• Upper-intermediate or advanced English proficiency and ability to work in the Vilnius hybrid office model.

Nice to have

• Experience in healthtech, wellness, or other strictly regulated industries.
• Experience conducting market research and competitor analysis.

Culture & Benefits

• Mission-led, product-driven environment with ownership from brief to measurable impact.
• Fast-paced collaboration with open debate, shared decisions, and direct feedback.
• Paid holiday, sick leave, and female health leave.
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents.
• Learning support, professional growth opportunities, performance incentives, and health, pension, and wellbeing benefits.
• Five-week fully paid sabbatical after the five-year Floversary, plus Flo Premium for friends and family.