Senior User Acquisition Manager (Web)

Location: Vilnius, Lithuania; hybrid work with 3 days per week in the office

Salary: €4,800–€5,800 gross per month

Company

hirify.global builds a digital health and fitness product focused on female health, combining AI-powered, privacy-first, and clinically backed experiences.

What you will do

• Plan, execute, and scale web user acquisition campaigns across Meta, Google Ads, TikTok, and Snapchat.
• Own acquisition strategy, KPIs, bidding models, audience segmentation, and dynamic budget allocation to maximize ROAS.
• Build scalable creative testing systems, analyze results, and replicate winning approaches.
• Use AI tools and automation for reporting, creative analysis, campaign optimization, and recurring workflows.
• Analyze LTV, monetization, web funnels, attribution data, and performance trends to identify growth opportunities.
• Collaborate with analytics, creative, MarTech, and growth teams on priorities, forecasts, technical requirements, and strategic recommendations.

Requirements

• 5+ years of performance marketing or user acquisition experience, preferably in high-growth environments.
• Expert-level experience managing Meta Ads and/or Google Ads campaigns at scale, plus hands-on experience with TikTok Ads and/or Snapchat Ads.
• Experience managing significant monthly budgets and optimizing for ROAS, CPA, and LTV.
• Strong understanding of web attribution, tracking, analytics platforms, BI tools, and data analysis using SQL and/or advanced Excel or Google Sheets.
• Practical experience using AI tools to automate or accelerate marketing workflows.
• Upper-intermediate or advanced English proficiency; strong communication, project management, market research, and competitor analysis skills.

Nice to have

• Experience in healthtech, wellness, or another strictly regulated industry.

Culture & Benefits

• Mission-led, product-driven environment with ownership from brief to measurable impact.
• Fast-paced collaboration with open debate, shared decisions, and a focus on craft.
• Paid holiday, sick leave, female health leave, and enhanced parental leave and pay.
• Annual salary reviews, performance incentives, learning support, and professional growth opportunities.
• Five-week fully paid sabbatical after five years, plus Flo Premium, health, pension, and wellbeing benefits.