Digital Product Analyst, Marketing Automation

Location: Hybrid role based in Canada; work location is 483 Bay Street, Toronto until approximately late 2026, then 3 Robert Speck Parkway, Mississauga. Current work authorization for Canada is required.

Salary: CAD 73,000–90,000 total annual cash compensation, including base salary and target bonus.

Company

hirify.global provides investment portfolios and services to individual and institutional investors and is focused on digital transformation and innovation.

What you will do

• Own and prioritize the marketing automation product backlog in alignment with business objectives and customer needs.
• Partner with stakeholders to assess opportunities, define business value, and translate requirements into actionable user stories.
• Collaborate with Agile delivery teams across planning, development, testing, release, and implementation activities.
• Support product roadmaps, release planning, proof-of-concept evaluations, UAT, and quality assurance for marketing technology enhancements.
• Analyze business, process, and customer data; create reports, dashboards, and presentations with clear recommendations.
• Coordinate with Marketing, Technology, Product, Operations, Compliance, and external vendors to improve adoption, efficiency, and business impact.

Requirements

• Current authorization to work in Canada is required.
• University degree or equivalent work experience.
• 1–2 years of marketing experience with marketing automation platforms such as Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, or HubSpot.
• Understanding of the investment industry, including mutual fund and institutional investments.
• Experience working in Agile environments, with strong analytical, problem-solving, communication, organizational, and prioritization skills.
• Hands-on experience with JIRA and Confluence and the ability to translate business requirements into technical solutions.

Nice to have

• At least one year of leading or managing projects.
• CSPO or equivalent certification.

Culture & Benefits

• Hybrid work environment with flexible working arrangements.
• Annual cash compensation includes a discretionary performance bonus.
• RRSP contribution after six months, with no employee matching required.
• Employer-paid health benefits from the first day, including mental health and therapy coverage.
• Parental leave top-up, home office equipment support, paid volunteer time, and professional development opportunities.