Senior Director, Content Creative Studio

Location: Hybrid role based at hirify.global’s headquarters in New York City, United States.

Salary: $245,300–$312,550 USD per year, plus equity awards, an Employee Stock Purchase Plan, and region-specific benefits.

Company

hirify.global provides connected fitness hardware, software, and expert-led live and on-demand workout content to members worldwide.

What you will do

• Architect original, repeatable show concepts, series franchises, and interactive formats that strengthen member retention and community connection.
• Develop multi-phase promotional story arcs and campaigns across in-platform, linear, event, and short-form social experiences.
• Lead creative direction for major member-facing moments, including packaging, class capture, events, and content extensions.
• Create and present mood boards, aesthetic treatments, style concepts, and pitch decks to executives, partners, and talent.
• Partner with Talent Management and instructors to develop authentic content vehicles and community narratives.
• Manage and mentor conceptual creatives while collaborating with Creative Operations, Content Strategy, and Marketing.

Requirements

• 12+ years of progressive leadership experience guiding teams producing high-impact content.
• Track record of creating successful show formats, multi-part digital series, and narrative-driven campaigns that drive engagement and loyalty.
• Strong ability to develop visual decks, mood boards, style guides, pitch materials, and creative treatments.
• Experience designing multi-phase promotional narratives and cohesive member experiences across digital platforms, in-app ecosystems, and social channels.
• Ability to present creative strategy clearly, influence senior stakeholders, and build cross-functional alignment.
• Experience working with on-camera talent and creators to develop authentic stories for global audiences.

Culture & Benefits

• Medical, dental, and vision insurance.
• Generous paid time off, short- and long-term disability coverage, and mental health services.
• 401(k), tuition reimbursement, student loan paydown plans, and Employee Stock Purchase Plan.
• Up to 18 weeks of paid parental leave, fertility and adoption support, and family care discounts.
• Free access to the hirify.global Digital App, product and apparel discounts, commuter benefits, Citi Bike discounts, and pet insurance.