Paid Media Marketing Coordinator / Sr. Analyst (Paid Social)

Location: Mexico City, Mexico; onsite at the first hirify.global Mexico City office

Company

hirify.global operates a food delivery and logistics platform serving consumers across the U.S. and Canada.

What you will do

• Build, QA, pace, optimize, and iterate paid social acquisition campaigns across Meta, TikTok, and Snapchat.
• Manage multi-million-dollar monthly digital marketing budgets across Meta, Snap, Google, and TikTok.
• Monitor budget pacing, cost per acquisition, conversion rate, and LTV proxy metrics.
• Manage experimentation across creative, incrementality, and bidding algorithms.
• Partner with U.S.-based Channel Managers, Creative, Analytics, Martech, and platform representatives.
• Diagnose campaign issues, communicate insights, and maintain structurally sound advertising accounts.

Requirements

• Proficient English required.
• 4+ years of experience in performance marketing.
• Hands-on experience with media buying, paid social optimization, and strategic planning in an agency or in-house environment.
• Advanced Excel or Google Sheets skills and familiarity with CPA, CPC, CVR, and LTV metrics.
• Strong quantitative, analytical, and problem-solving skills, including data-driven decision-making and experimentation.

Nice to have

• Experience with web and app tracking or attribution.
• Knowledge of SQL.
• Experience with multi-sided marketplace businesses.

Culture & Benefits

• Opportunity to join hirify.global's first team in the Mexico City office.
• Collaboration with U.S.-based teams and platform representatives.
• Exposure to a large-scale, data-driven consumer acquisition program.
• High-ownership work environment focused on operational discipline, experimentation, and performance outcomes.