Paid Media Marketing Coordinator / Sr. Analyst (Paid Social)

Location: Mexico City, Mexico

Company

hirify.global operates a large-scale food delivery and logistics platform serving consumers primarily in the United States and Canada.

What you will do

• Build, QA, pace, optimize, and iterate paid social campaigns across Meta, TikTok, and Snapchat.
• Manage multi-million-dollar monthly digital marketing budgets and optimize campaign performance.
• Monitor budget pacing, CPA, CPC, CVR, LTV proxies, and other channel performance metrics.
• Develop and execute A/B creative, incrementality, and bidding algorithm experiments.
• Partner with U.S.-based channel managers, creative, analytics, martech teams, and platform representatives.
• Diagnose performance issues, communicate insights, and maintain structurally sound advertising accounts.

Requirements

• English proficiency is required.
• At least 4 years of experience in performance marketing.
• Hands-on experience with media buying, paid social optimization, and strategic planning in an agency or in-house environment.
• Advanced Excel and Google Sheets skills, with strong familiarity with CPA, CPC, CVR, and LTV metrics.
• Strong quantitative, analytical, and problem-solving skills, including data-driven decision-making and experimentation.

Nice to have

• Experience with web and app tracking or attribution.
• Knowledge of SQL.
• Experience with multi-sided marketplace businesses.

Culture & Benefits

• Opportunity to join hirify.global’s first team in the Mexico City office.
• High-ownership, fast-paced, and data-driven working environment.
• Collaboration with U.S.-based teams and major advertising platform partners.
• Exposure to a world-class customer acquisition program operating at significant scale.