3 дня назад
Digital Ads (PPC) Specialist
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Ads (PPC) Specialist (Google Ads, Facebook, Instagram, LinkedIn): Managing and optimizing paid advertising campaigns for multiple clients with an accent on campaign strategy, budget control, keyword research, and performance reporting. Focus on testing ad variations, analyzing conversion data, improving landing pages, and maximizing return on investment across digital platforms.
Location: Hybrid in Fort Langley, British Columbia, Canada
Company
is a digital marketing and public relations agency serving clients through digital advertising, analytics, and campaign management.
What you will do
- Set up, manage, optimize, and report on paid campaigns across Google, Facebook, Instagram, LinkedIn, and other platforms.
- Conduct campaign and keyword research and analyze website analytics, PPC data, competitors, and market trends.
- Track campaign expenses, manage multiple budgets, estimate monthly costs, and reconcile discrepancies.
- Run tests, identify insights, and implement changes to improve campaign performance and conversions.
- Optimize ad copy, landing pages, website architecture, and internal content linking for search engine marketing.
- Collaborate with Account Managers and prepare or present performance reports to clients.
Requirements
- Experience managing paid advertising campaigns on multiple digital platforms.
- Experience managing multiple budgets simultaneously, from small to large.
- Strong attention to detail with numbers, budgets, ad copy, and imagery.
- Excellent written and verbal communication, planning, organization, and time-management skills.
- Self-motivated, collaborative, and comfortable working in a fast-paced environment.
- Personal smartphone and personal vehicle required.
Nice to have
- Google Analytics, Google Ads/AdWords, or SEMrush certification.
- College diploma or university degree in a related field.
Culture & Benefits
- Full-time hybrid work arrangement.
- Collaborative environment with digital marketing specialists, storytellers, and client-facing teams.
- Fast-paced work focused on measurable campaign performance and client results.
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