Social Media Marketing Lead (Fintech)

TL;DR

Social Media Marketing Lead (Fintech): Building hirify.global's social media function across TikTok, Facebook, Instagram, LinkedIn, and emerging platforms with an accent on content strategy, creator team leadership, and organic audience growth. Focus on launching social channels and content systems from the ground up, translating financial products into engaging stories, and using performance data to guide production.

Location: Hybrid in the National Capital Region, Philippines

Company

hirify.global is a technology-driven financial company building modern banking and lending products for underserved markets in Southeast Asia, starting in the Philippines.

What you will do

• Own the social media strategy across major platforms, defining content pillars for brand, financial education, and growth.
• Build and lead the in-house creator team, including hiring, coaching, workflows, and quality standards.
• Plan, produce, publish, and iterate content across financial education, product stories, lifestyle, and customer money moments.
• Grow reach and engagement by responding quickly to platform trends, campaigns, partnerships, launches, and cultural moments.
• Collaborate with Brand, PR, Media, Growth, HR, and external agencies to turn initiatives into platform-specific content.
• Track reach, engagement, and audience growth, building reporting that guides content priorities and identifies opportunities.

Requirements

• 5–6+ years of experience in social media, content marketing, or digital marketing.
• Proven organic growth on Facebook, TikTok, and other major social platforms.
• Required: experience leading a team or creator group and owning content quality.
• Experience building and executing effective social media strategies.
• Strong skills in content, storytelling, audience growth, and understanding platform trends.
• Ability to own strategy while remaining hands-on with production and managing multiple priorities.

Nice to have

• Experience in fintech, banking, technology, e-commerce, or other digital-first brands.
• Agency experience across multiple brands or campaigns.
• Experience launching and scaling a social channel from zero.
• Familiarity with paid social, influencer marketing, content amplification, performance teams, growth teams, and attribution frameworks.

Culture & Benefits

• Builder-oriented environment with high ownership and responsibility for outcomes.
• Social function is still being shaped, enabling direct influence on strategy and operating processes.
• Short path from idea to published content and direct visibility into the impact of the work.
• Opportunity to shape how millions of Filipino users see and engage with the brand.