Director of Editorial & Social Strategy (AI)

Location: Melbourne, Australia

Company

hirify.global is a global SaaS company serving the leisure and attractions industry with ticketing, point-of-sale, self-service, memberships, kiosks, and digital waiver solutions.

What you will do

• Align editorial priorities, messaging, and audience needs with Corporate Marketing, Demand Generation, and Product Marketing.
• Define target audiences, topics, narratives, and content pillars across the buyer journey.
• Own organic social strategy, audience growth, engagement, and platform learning.
• Manage the integrated editorial calendar and production engine across social content, customer stories, educational content, recurring series, and premium productions.
• Build a scalable contributor network involving executives, employees, customers, industry experts, agencies, freelancers, and AI-enabled workflows.
• Use social, web, conversion, and commercial data to scale, refine, or stop content programs and connect them to business outcomes.

Requirements

• Strong editorial judgment and understanding of hooks, narrative structure, pacing, tension, and emotional connection.
• Experience building audience-led editorial and organic social strategies tied to business goals.
• Ability to design and manage integrated content systems across multiple formats, channels, and contributors.
• Experience developing executives, employees, customers, creators, and subject-matter experts into effective contributors.
• Strong analytical skills using social, web, conversion, and commercial data to guide decisions.
• Curiosity about technology and AI, with proficiency in using AI tools and workflows to increase impact.

Nice to have

• Experience working with customer and industry expert communities.
• Experience scaling content operations with agencies, freelancers, and external specialists.

Culture & Benefits

• Work on a category-leading product in a high-growth leisure and attractions industry.
• Autonomous, high-trust culture with an emphasis on quality, ownership, psychological safety, and continuous growth.
• Recharge days, regular team events, social activities, fundraising, and cause-related initiatives.
• Team member assistance program with coaching, education modules, and wellbeing webinars.
• Paid parental leave, including 16 weeks for primary carers and 4 weeks for secondary carers.
• Individual learning and development budget with career growth opportunities.