3 дня назад
Chief Marketing Officer (iGaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Chief Marketing Officer (iGaming): Define and lead multi-brand marketing strategies for an international iGaming business with an accent on performance marketing, customer acquisition, affiliate partnerships, and commercial growth. Focus on managing marketing P&L, optimizing unit economics, building multidisciplinary teams, and improving the full player lifecycle through data-driven decisions.
Location: Remote or hybrid from Cyprus
Company
operates a growing international multi-brand iGaming business across multiple markets and acquisition channels.
What you will do
- Develop and execute marketing strategies across multiple brands, international markets, and acquisition channels in the .com segment.
- Own marketing budgets and P&L, optimizing acquisition payback, bonus costs, unit economics, and commercial performance.
- Lead paid, organic, SEO, PPC, affiliate, social media, and influencer acquisition initiatives.
- Build and manage affiliate partnerships across RevShare, CPA, and hybrid cooperation models using cohort analysis.
- Lead and develop a multidisciplinary marketing organization of 10+ specialists.
- Partner with Product, CRM, Analytics, BI, and Design teams on lifecycle optimization, campaigns, onboarding, retention, and player experience.
Requirements
- 5+ years of experience in iGaming or sports betting marketing, including at least 2 years in a Head of Marketing, CMO, or equivalent executive role.
- Proven experience managing marketing strategies across multiple brands, products, and international markets, including the .com segment.
- Strong knowledge of CIS and Latin American markets, performance marketing, SEO, and the iGaming affiliate ecosystem.
- Experience with P2P payments, cryptocurrency transactions, PSP rotation, RevShare, CPA, hybrid partnerships, and NGR cohort analysis.
- Experience leading teams of 10+ specialists and managing annual marketing budgets exceeding $1M.
- Fluent English and Russian required for daily business communication. Practical experience with Google Analytics 4, Power BI, and BI tools is also required.
Culture & Benefits
- Fully remote or hybrid work model with flexibility and autonomy from Cyprus.
- High ownership and direct influence on customer acquisition, commercial performance, and long-term growth.
- Collaborative, fast-paced, data-driven environment with experienced cross-functional teams.
- Access to advanced analytics, business intelligence tools, and resources for measurable marketing impact.
- Company-sponsored participation in international industry conferences and networking events.
- Competitive compensation package discussed individually during the interview process.
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