LATAM Performance Marketing Analyst

Location: Remote-first, with a preference for candidates within a commutable distance of the São Paulo hub.

Company

hirify.global combines industrial hardware and software to help frontline maintenance workers improve maintenance operations and replace legacy systems.

What you will do

• Plan, execute, manage, and optimize Paid Search, Paid Social, and programmatic campaigns across Latin America.
• Analyze campaign performance using advertising platforms, CRM data, and business intelligence tools.
• Build testing roadmaps covering audiences, keywords, bidding strategies, creative, messaging, landing pages, and campaign structures.
• Translate performance data into clear business decisions and identify opportunities across the full funnel.
• Drive measurable impact on Sales Qualified Leads, pipeline, ROI, revenue, and marketing efficiency.
• Collaborate with GTM leadership, Product Marketing, Creative, Sales, Data, and CRO.

Requirements

• Proven experience with B2B Paid Search or Paid Social.
• Advanced proficiency with BI tools such as Power BI, Tableau, and Sigma.
• Scientific experimentation mindset with an iterative, hypothesis-driven approach.
• Strong data strategy and audience-building skills with close attention to detail.
• High accountability, responsiveness, and results orientation toward aggressive revenue goals.
• Alignment with first-principles thinking, customer obsession, and ownership.

Culture & Benefits

• Remote-first working model with access to a São Paulo hub.
• Ownership of budgets, campaigns, and measurable business results.
• Cross-functional collaboration across marketing, sales, product, creative, data, and CRO.
• Decision-making grounded in data, experimentation, and direct communication.