Head of Growth (Healthtech)

TL;DR

Head of Growth (Healthtech): Scaling consumer health-tech subscription products through Meta and additional acquisition channels with an accent on performance marketing, creative strategy, and full-funnel optimization. Focus on solving creative fatigue, channel saturation, funnel drop-offs, and unit-economics challenges while building a high-performing marketing team.

Location: Multiple locations, including workspaces in Vilnius, Klaipėda, and Riga. The Vilnius office follows a 4 days onsite, 1 day remote hybrid model; arrangements outside Vilnius depend on the specific position. Benefits include the option to work 2 months from anywhere in the world.

Salary: Gross €4,000–€6,500 per month.

Company

Builds science-based health-tech applications for chronic conditions such as diabetes and heart disease, serving millions of customers worldwide.

What you will do

• Scale Meta as the primary growth channel while maintaining strong unit economics.
• Test and develop acquisition channels including TikTok, YouTube, Google Search, Amazon, and App Store Search.
• Lead creative strategy, messaging, hooks, formats, and testing velocity to improve campaign performance.
• Own the acquisition funnel from ad impression to subscription, optimizing quizzes, landing pages, and conversion journeys.
• Track and improve ROAS, CAC, payback period, LTV, and cohort performance through data-driven decisions.
• Define the growth roadmap, prioritize high-impact initiatives, and build the marketing team as the business scales.

Requirements

• Hands-on experience scaling consumer e-commerce and subscription products through high-growth stages.
• Deep performance-marketing expertise, especially paid social and substantial Meta budget management.
• Proven success launching and scaling acquisition channels beyond Meta.
• Strong understanding of full-funnel conversion optimization and high-performing creative.
• Strong analytical skills and experience using ROAS, CAC, LTV, payback period, and cohort metrics.
• Experience leading and developing marketing teams in fast-moving, ambiguous environments.

Culture & Benefits

• Health insurance after probation, an on-site physiotherapist, office gym, and fitness classes.
• Seven additional days off, wedding leave, hybrid work, and the option to work remotely worldwide for up to two months.
• Pet-friendly offices with breakfasts, hot lunches, snacks, social clubs, and regular events.
• €1,100 annual budget for coaching, mentorship, training, conferences, courses, subscriptions, and books.
• Opportunities to work on global projects across more than 30 brands and participate in referral and co-founder initiatives.