Senior Marketing Manager (Sports Streaming)

TL;DR

Senior Marketing Manager (Sports Streaming): Leading subscriber growth, freemium platform, trade marketing, and integrated campaigns for hirify.global’s sports streaming business in Japan with an accent on brand positioning, full-funnel acquisition, retention, and data-driven performance. Focus on designing high-impact paid, owned, and earned media campaigns, strengthening marketing team performance, and translating consumer insights into commercial growth.

Location: Hybrid role based in Tokyo, Japan

Company

hirify.global is a sports streaming platform using technology to provide fans with access to live and on-demand sports content.

What you will do

• Define brand positioning and development in the Japanese market with the SVP Marketing.
• Own acquisition, retention, social, content marketing, and campaign management strategies.
• Use data-driven analytics to identify growth drivers and turn insights into action.
• Coordinate planning and campaign execution with Production, Product, and Media teams in Japan.
• Build and motivate a high-performing marketing team across the full funnel, from brand and demand through conversion and retention.
• Lead collaboration with external agencies and creative partners to deliver innovative paid, owned, and earned media campaigns.

Requirements

• Fluent Japanese and strong English communication skills required.
• More than 8 years of experience in marketing or related roles.
• Experience in sports, digital or OTT, mobile, entertainment, lifestyle, or FMCG brands.
• Extensive experience in rigorous, data-led environments and performance marketing across paid and earned media.
• Experience working in an international, rapidly growing, scale-up business.
• In-depth knowledge of local and international sports and genuine enthusiasm for sports.

Culture & Benefits

• Inclusive environment focused on equality, diversity, accessibility, and employee development.
• Permanent full-time employment with hybrid work.
• Health, pension, employment, and workers’ compensation insurance.
• Defined contribution pension plan and annual health checkup.
• 15 days of annual paid leave in the first year, adjusted according to the joining month.
• hirify.global access, sports tickets, Benefit Station services, and commuting allowance of up to ¥30,000 per month.

Hiring process

• Applications may include a cover letter, but photographs and unrelated personal information are not required.
• Interview adjustments can be provided to support an accessible hiring process.