Employer Branding Specialist (Digital Marketing)

TL;DR

Employer Branding Specialist (Digital Marketing): Building and optimizing employer branding campaigns, content, and candidate journeys across European markets with an accent on storytelling, recruitment marketing, and digital performance. Focus on translating the Employee Value Proposition into engaging experiences, measuring talent attraction results, and improving application conversion.

Location: Hybrid role based in Hilversum, Netherlands, following a 60:40 office and remote working policy. Working from abroad is available for up to two weeks per year.

Company

hirify.global is an international lingerie retailer transforming its brand and employee experience across multiple markets.

What you will do

• Own and evolve the employer branding strategy in line with business goals and hiring priorities.
• Translate the Employee Value Proposition into campaigns, content, and talent attraction initiatives.
• Lead employer branding and recruitment marketing campaigns to improve awareness, engagement, and application conversion.
• Optimize the careers site and candidate journey to deliver a compelling candidate experience.
• Create employee stories, social media campaigns, videos, blogs, and recruitment marketing materials.
• Collaborate with Recruitment, HR, Marketing, Internal Communications, business leaders, agencies, and external partners.

Requirements

• Approximately 5 years of experience in employer branding, recruitment marketing, talent attraction, marketing, communications, or a related field.
• Experience developing and executing employer branding strategies and campaigns for European markets.
• Strong understanding of candidate behavior, talent attraction trends, and recruitment marketing.
• Hands-on experience with social media, careers sites, digital campaigns, SEO, and analytics tools.
• Strong content creation, storytelling, communication, stakeholder management, and project management skills.
• Data-driven, proactive, hands-on, and strategically minded, with the ability to manage multiple priorities.

Culture & Benefits

• Hybrid working with a 60:40 office and remote split.
• 25 days of annual leave, with the option to buy or sell up to 4 additional days.
• Opportunity to work from abroad for up to two weeks per year.
• International work environment with teams across different countries.
• Travel allowance, professional development through the hirify.global Academy, and a 25% employee discount with additional promotional discounts.

Hiring process

• Short online application with no motivation letter required.
• Live interview(s), followed by an offer and digital contract.
• Onboarding and development journey after joining.