Social Advertising Specialist (Paid Social)

TL;DR

Social Advertising Specialist (Paid Social): Planning, executing, and optimizing paid social campaigns across Meta, TikTok, and Pinterest to drive brand presence and commercial growth with an accent on performance measurement and scalability. Focus on identifying new ad formats, managing UGC creative workflows, and translating analytical insights into actionable campaign optimizations.

Location: Hybrid in Hilversum, Netherlands (60:40 office/remote policy)

Company

International retail brand specializing in lingerie, currently undergoing a brand transformation to redefine customer connection.

What you will do

• Plan, execute, and optimize paid social campaigns across Meta, TikTok, and Pinterest.
• Monitor performance and translate insights into actionable recommendations using Google Analytics, Smartly, and platform reporting.
• Support brand-building through innovative paid social strategies and creative experimentation with new ad formats and audience strategies.
• Manage end-to-end creative workflows for paid social assets, including UGC content and creator collaborations.
• Partner with internal Brand, Content, Creative, and Performance Marketing teams, as well as external agencies.
• Identify and implement scalable solutions to drive operational efficiencies in campaign management.

Requirements

• 3+ years of experience in paid social campaign planning, management, and optimization.
• Hands-on experience managing campaigns across Meta, TikTok, and Pinterest.
• Strong knowledge of performance measurement tools, specifically Google Analytics and Smartly.
• Proven ability to manage creative production workflows from briefing through delivery.
• Experience working with UGC content and social-first creative approaches.
• Must be based in or able to work from the Hilversum office under a hybrid model.

Culture & Benefits

• Hybrid work model with a 60:40 office/remote policy.
• 25 days of annual leave with the option to buy or sell up to 4 additional days.
• Possibility to work from abroad for up to 2 weeks per year.
• 25-55% employee discount on all products.
• Access to hirify.global Academy for continuous professional development.
• Travel allowance to support commuting costs.

Hiring process

• Application via official career channels (no motivation letter required).
• Live interviews to discuss fit and experience.
• Offer and digital contract signing.