Performance Media Specialist (Retail Media)

TL;DR

Performance Media Specialist (Retail Media): Managing end-to-end retail media campaigns across onsite and paid extensions with an accent on programmatic buying, data-driven optimization, and platform custodianship. Focus on leveraging Criteo and Data Clean Rooms to maximize trade partner value and scaling performance across paid search and social channels.

Location: Hybrid: Must be based in either Sydney or Melbourne, Australia

Company

hirify.global operates a diverse portfolio including Dan Murphy’s, BWS, and ALH Hotels, focusing on creating sociable experiences across Australia.

What you will do

• Act as the SME and platform custodian for Criteo, managing product roadmaps and feature releases.
• Manage end-to-end media campaigns across owned onsite platforms and paid extensions.
• Operate Data Clean Room platforms (e.g., LiveRamp) for audience onboarding and targeting.
• Optimize paid social (Meta, TikTok) and paid search (Google Ads, SA360) campaigns.
• Collaborate with sales teams to educate trade partners on best practices and budget strategies.
• Deliver post-campaign analyses (PCAs) and develop new display formats with product managers.

Requirements

• 3+ years of hands-on experience in paid social and paid search platforms.
• Expertise in programmatic campaign setup, dynamic remarketing, and product catalogues.
• Strong understanding of digital media buying models (CPC, CPM, CPA, ROAS).
• Proficiency in analytics tools (Google/Adobe Analytics) and visualization software (Power BI, Tableau).
• Experience with tracking tools like GTM and FB Pixel.
• Undergraduate degree in Marketing, Commerce, or Business.

Culture & Benefits

• Exclusive discount card for ALH Hotels, BWS, Dan Murphy’s, Woolworths, and BIG W.
• Access to comprehensive health, mental, and financial wellbeing services.
• Dedicated learning and development opportunities for career growth.
• Flexible work environment focused on inclusion and equality.