Marketing Manager (iGaming)

TL;DR

Marketing Manager (iGaming): Managing affiliate and B2B marketing campaigns, influencer collaborations, expert content, video production, events, and seasonal activations with an accent on cross-functional coordination, funnel development, and campaign analytics. Focus on building integrated marketing strategies, optimizing project performance, and delivering measurable results across multiple channels.

Location: Hybrid work available in Cyprus, Georgia, Poland, Portugal, Romania, Serbia, or Ukraine.

Company

hirify.global is a fast-growing business group with multicultural teams across technology, operations, marketing, and related functions.

What you will do

• Develop and execute affiliate, influencer, content, video, event, and seasonal marketing campaigns.
• Manage influencer databases, negotiate integrations and cross-promotions, and coordinate partner activations.
• Coordinate content and video production from ideation and briefs through approvals and publication.
• Prepare marketing activities for conferences and internal events, including branded materials, merchandise, lead generation, and analytics.
• Manage selected marketing projects, coordinating internal teams and external contractors while tracking deadlines, quality, and KPIs.
• Analyze campaign and project effectiveness, conduct competitor research, and recommend optimization opportunities.

Requirements

• 2–3+ years of experience in affiliate marketing as a B2B Marketing Manager.
• Experience in iGaming or betting is preferred; experience in other verticals may be considered.
• Knowledge of digital marketing principles, marketing funnels, campaign planning, and budget management.
• Experience with influencer marketing, cross-promotion, content organization, events, and marketing activations.
• Ability to prepare briefs, coordinate cross-functional teams, analyze results, and prepare reports.

Culture & Benefits

• Multicultural environment with experienced professionals and a collaborative, success-driven culture.
• Hybrid offices and professional networking opportunities in Kyiv, Warsaw, Limassol, and Yerevan.
• Laptop and necessary work equipment provided.
• Paid vacation, personal event days, sick leave, and medical insurance.
• Learning support through internal and external training, conferences, Udemy courses, and internal English classes.
• Referral program, internal activities, company events, and team buildings.