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Director Analytics (Media)
10 417 - 12 500$
Job description
Text:
TL;DR
Director Analytics (Media): Leading the development and implementation of analytics solutions to evaluate and optimize marketing performance with an accent on measurement strategy and cross-channel ROI. Focus on analyzing marketing mix models (MMM), designing analytics frameworks, and translating complex data into actionable business insights.
Location: Hybrid (New York, NY)
Salary: $125,000 – $150,000
Company
Global independent media agency committed to transparency and objectivity in media planning and buying.
What you will do
- Lead measurement initiatives and serve as a senior strategic advisor for assigned client accounts.
- Develop and execute cross-channel measurement strategies, including MMM, lift testing, and attribution.
- Translate complex modeling outputs into clear business recommendations for clients and internal teams.
- Manage and mentor a team of analysts, fostering growth in technical and storytelling skills.
- Oversee reporting and dashboarding platforms to align with client KPIs and business needs.
Requirements
- 6+ years of experience in media analytics and BI with a focus on measurement strategy.
- Degree in a quantitative field such as mathematics, statistics, or business analytics.
- Expertise in Marketing Mix Modeling (MMM) and other measurement forms like MTA and brand lift.
- Strong understanding of traditional, digital, retail, and commerce media channels.
- Must be based in or able to work in a hybrid capacity in New York, NY.
- Proficiency in storytelling and synthesizing technical outputs for client-ready insights.
Nice to have
- Experience with statistical modeling tools such as Python, R, or SQL.
Culture & Benefits
- Hybrid work environment with flexibility between office and home.
- Open/Flexible PTO and sponsored healthcare options.
- 401k with company match and paid sabbatical at significant milestones.
- "Pursuit of Happiness Fund" for personal enrichment, travel, or fitness.
- Generous paid parental leave and tuition reimbursement.