Director Analytics (Media): Leading the development and implementation of analytics solutions to evaluate and optimize marketing performance with an accent on measurement strategy and cross-channel ROI. Focus on analyzing marketing mix models (MMM), designing analytics frameworks, and translating complex data into actionable business insights.
Location: Hybrid (New York, NY)
Salary: $125,000 – $150,000
Company
Global independent media agency committed to transparency and objectivity in media planning and buying.
What you will do
Lead measurement initiatives and serve as a senior strategic advisor for assigned client accounts.
Develop and execute cross-channel measurement strategies, including MMM, lift testing, and attribution.
Translate complex modeling outputs into clear business recommendations for clients and internal teams.
Manage and mentor a team of analysts, fostering growth in technical and storytelling skills.
Oversee reporting and dashboarding platforms to align with client KPIs and business needs.
Requirements
6+ years of experience in media analytics and BI with a focus on measurement strategy.
Degree in a quantitative field such as mathematics, statistics, or business analytics.
Expertise in Marketing Mix Modeling (MMM) and other measurement forms like MTA and brand lift.
Strong understanding of traditional, digital, retail, and commerce media channels.
Must be based in or able to work in a hybrid capacity in New York, NY.
Proficiency in storytelling and synthesizing technical outputs for client-ready insights.
Nice to have
Experience with statistical modeling tools such as Python, R, or SQL.
Culture & Benefits
Hybrid work environment with flexibility between office and home.
Open/Flexible PTO and sponsored healthcare options.
401k with company match and paid sabbatical at significant milestones.
"Pursuit of Happiness Fund" for personal enrichment, travel, or fitness.
Generous paid parental leave and tuition reimbursement.