Performance Marketing Lead (Paid Search)

TL;DR

Performance Marketing Lead (Paid Search): Leading paid search initiatives and managing a team of specialists to drive business growth with an accent on campaign optimization and data-driven decision-making. Focus on scaling advertising campaigns across Google and Amazon Ads, improving conversion rates, and aligning performance with KPIs like ROAS and TACOS.

Location: Belgrade, Serbia (Office mentioned)

Company

A growth-focused organization specializing in scaling performance marketing and e-commerce operations.

What you will do

• Lead and mentor a team of performance marketing specialists to develop their technical and professional skills.
• Oversee and optimize advertising platforms including Amazon Ads and Google Ads to meet business KPIs.
• Develop and execute data-driven paid search strategies and continual campaign optimization.
• Collaborate with operations, growth, and content marketing teams to improve landing pages and conversion rates.
• Track holistic performance with a focus on Margin, TACOS, Sales, and ROAS.
• Drive innovation by testing new advertising solutions and exploring emerging technologies.

Requirements

• Strong hands-on experience in Paid Search marketing (Google Ads, Microsoft Advertising, Yandex Direct, or Amazon Ads).
• Proficiency in data analysis tools such as Excel, Google Sheets, Tableau, Power BI, or Google Data Studio.
• Experience presenting advertising campaign outcomes to internal stakeholders or external clients.
• Proven ability to scale advertising campaigns while maintaining efficiency and performance.
• Ability to define technical requirements for analysts to automate reporting processes.
• Fluent English proficiency

Nice to have

• Experience with Amazon Ads.

Culture & Benefits

• Mentorship and support for professional and technical growth.
• Innovation-driven environment encouraging new test ideas and emerging technologies.
• Collaborative cross-functional work culture.
• Structured internal process optimization for effectiveness.

Hiring process

• HR Interview: Introduction to mission, values, and culture.
• Manager Interview: Deep dive into skills, past projects, and role-specific challenges.
• Final Interview: Discussion on career goals with senior management and cross-functional team members.