Senior Manager, Paid Media (Paid Social): Leading full-funnel paid media strategy and execution across major social platforms with an accent on data-driven optimizations and tracking. Focus on managing end-to-end campaign lifecycles, implementing advanced tracking solutions like Meta CAPI and TikTok Events API, and driving creator-led media growth.
Location: New York, NY
Salary: $85,000 - $100,000
Company
Leading Creator and Social agency that transforms brands into cultural drivers by unlocking the creative power of Creators.
What you will do
Lead end-to-end execution of paid social campaigns across Meta, TikTok, and other major platforms, including setup, QA, and optimization.
Own budget planning, pacing, and campaign profitability while proactively mitigating risks.
Implement and maintain advanced tracking solutions, including Meta Pixel/CAPI and TikTok Events API.
Develop creator-led paid media strategies based on platform expertise and performance data.
Analyze campaign data to deliver actionable insights and present strategic roadmaps to clients.
Act as the primary day-to-day media contact for client accounts, solving challenges and modeling best practices.
Requirements
4–6 years of hands-on experience in paid social media platforms.
Proven track record of creating and leading client-facing strategy decks and QBRs.
Direct experience with Meta Business Manager, TikTok Ads Manager, Google Ads, LinkedIn, Pinterest, and Snapchat.
Deep understanding of tracking pixels, UTM parameters, and ad implementation techniques.
Strong verbal and written communication skills for stakeholder management.
Ability to manage complex timelines and execute under tight deadlines.
Culture & Benefits
Comprehensive Medical, Dental, and Vision insurance.
25 days of PTO plus sick days and a winter break.
Monthly phone and internet reimbursement.
Professional development stipend and home office allowance for new joiners.
Up to 16 weeks of paid parental leave.
Company-paid life and disability insurance, plus voluntary pet insurance.