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Senior Manager, Paid Media (Paid Social)
7 083 - 8 333$
Job description
Text:
TL;DR
Senior Manager, Paid Media (Paid Social): Leading full-funnel paid media strategy and execution across major social platforms with an accent on data-driven optimizations and tracking. Focus on managing end-to-end campaign lifecycles, implementing advanced tracking solutions like Meta CAPI and TikTok Events API, and driving creator-led media growth.
Location: New York, NY
Salary: $85,000 - $100,000
Company
Leading Creator and Social agency that transforms brands into cultural drivers by unlocking the creative power of Creators.
What you will do
- Lead end-to-end execution of paid social campaigns across Meta, TikTok, and other major platforms, including setup, QA, and optimization.
- Own budget planning, pacing, and campaign profitability while proactively mitigating risks.
- Implement and maintain advanced tracking solutions, including Meta Pixel/CAPI and TikTok Events API.
- Develop creator-led paid media strategies based on platform expertise and performance data.
- Analyze campaign data to deliver actionable insights and present strategic roadmaps to clients.
- Act as the primary day-to-day media contact for client accounts, solving challenges and modeling best practices.
Requirements
- 4–6 years of hands-on experience in paid social media platforms.
- Proven track record of creating and leading client-facing strategy decks and QBRs.
- Direct experience with Meta Business Manager, TikTok Ads Manager, Google Ads, LinkedIn, Pinterest, and Snapchat.
- Deep understanding of tracking pixels, UTM parameters, and ad implementation techniques.
- Strong verbal and written communication skills for stakeholder management.
- Ability to manage complex timelines and execute under tight deadlines.
Culture & Benefits
- Comprehensive Medical, Dental, and Vision insurance.
- 25 days of PTO plus sick days and a winter break.
- Monthly phone and internet reimbursement.
- Professional development stipend and home office allowance for new joiners.
- Up to 16 weeks of paid parental leave.
- Company-paid life and disability insurance, plus voluntary pet insurance.