updated 10 days ago
Marketing Director - Ghana (Fintech)
Vacancy from Hirify Global, list of international tech companiesPlus is required to make matches and apply
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Job description
Text:
TL;DR
Marketing Director - Ghana (Fintech): Leading marketing strategy, campaigns, partnerships, and investments for Visa in Ghana with an accent on payment volume growth, client marketing, sponsorships, and brand performance. Focus on managing agencies and budgets, analyzing market opportunities and MROI, developing client value-added services, and driving growth across physical and digital payment environments.
Location: Accra, Ghana
Company
is a global payments technology company connecting consumers, merchants, financial institutions, and governments across more than 200 countries and territories.
What you will do
- Lead marketing strategy, planning, implementation, and investment prioritization for Ghana.
- Develop campaigns supporting payment volume, revenue, market share, merchant acceptance, premium products, and cross-border transactions across physical and digital environments.
- Manage marketing budgets, business cases, KPIs, MROI measurement, and compliance with policies.
- Direct marketing agencies, including campaign briefings, creative and media evaluation, contract management, and delivery oversight.
- Advise client banks and merchants, develop co-op marketing plans, and deliver value-added marketing services.
- Lead sponsorship initiatives, coach the Ghana marketing team, and collaborate with sales, product, acceptance, country, regional, and global stakeholders.
Requirements
- 15+ years of senior marketing experience in FMCG, banking and financial services, or high-tech industries.
- Senior global or regional marketing responsibility across multiple channels and businesses.
- Strong experience managing external agencies and developing through-the-line campaign materials.
- Business acumen with P&L management, quantitative analysis, negotiation, and budget management experience.
- Leadership, strategic thinking, relationship management, executive communication, and presentation skills.
- Experience across marketing channels, including social and digital, with the ability to work effectively across a matrixed, multicultural organization.
Culture & Benefits
- Opportunity to work on payments technology with impact across global markets.
- Collaborative work with clients, agencies, senior management, and regional and global teams.
- Focus on coaching, team development, and formal training plans.
- Equal employment opportunity regardless of protected characteristics, in accordance with applicable law.
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