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Demand Generation Campaign Manager
9 083 - 11 333$
Job description
Text:
TL;DR
Demand Generation Campaign Manager (B2B Marketing): Orchestrating and optimizing integrated multi-channel campaigns to generate net new demand and drive pipeline growth with an accent on end-to-end execution and cross-functional orchestration. Focus on synthesizing strategy into cohesive customer journeys, measuring funnel performance, and iterating based on data-driven insights.
Location: Hybrid in New York, NY
Salary: $109,000 – $136,000
Company
is an HR software company that helps businesses manage HR issues, enabling them to focus on running their core business within a supportive, entrepreneurial environment.
What you will do
- Own the full execution lifecycle of integrated campaigns, managing timelines and quality across multiple workstreams.
- Coordinate channel owners (Paid Media, Web, Lifecycle, Field) to create a cohesive multi-channel customer journey.
- Develop comprehensive campaign briefs detailing objectives, targeting, messaging, and channel mix.
- Manage campaign performance against funnel targets (leads, MQLs, IOs) using a test-and-learn approach.
- Analyze campaign data to derive actionable insights for optimization and budget allocation.
- Enable Sales and SDR teams with content and context to maximize conversion of campaign-generated opportunities.
Requirements
- 5+ years of experience in demand generation, integrated marketing, or campaign management.
- Experience working in a B2B environment.
- Proven track record of owning multiple campaigns from planning through optimization.
- Proficiency with marketing technology, analytics platforms, and data-driven decision-making.
- Strong collaborative skills to influence stakeholders across different teams.
- Must be based in New York, NY for hybrid office attendance.
Culture & Benefits
- Welcoming and casual work environment with regular company retreats.
- Comprehensive wellness program and high-quality benefits package.
- Supportive, entrepreneurial culture focused on people and data-driven iteration.
- Opportunity to interact with and learn from leaders in the startup community.