Demand Generation Campaign Manager

TL;DR

Demand Generation Campaign Manager (B2B Marketing): Orchestrating and optimizing integrated multi-channel campaigns to generate net new demand and drive pipeline growth with an accent on end-to-end execution and cross-functional orchestration. Focus on synthesizing strategy into cohesive customer journeys, measuring funnel performance, and iterating based on data-driven insights.

Location: Hybrid in New York, NY

Salary: $109,000 – $136,000

Company

hirify.global is an HR software company that helps businesses manage HR issues, enabling them to focus on running their core business within a supportive, entrepreneurial environment.

What you will do

• Own the full execution lifecycle of integrated campaigns, managing timelines and quality across multiple workstreams.
• Coordinate channel owners (Paid Media, Web, Lifecycle, Field) to create a cohesive multi-channel customer journey.
• Develop comprehensive campaign briefs detailing objectives, targeting, messaging, and channel mix.
• Manage campaign performance against funnel targets (leads, MQLs, IOs) using a test-and-learn approach.
• Analyze campaign data to derive actionable insights for optimization and budget allocation.
• Enable Sales and SDR teams with content and context to maximize conversion of campaign-generated opportunities.

Requirements

• 5+ years of experience in demand generation, integrated marketing, or campaign management.
• Experience working in a B2B environment.
• Proven track record of owning multiple campaigns from planning through optimization.
• Proficiency with marketing technology, analytics platforms, and data-driven decision-making.
• Strong collaborative skills to influence stakeholders across different teams.
• Must be based in New York, NY for hybrid office attendance.

Culture & Benefits

• Welcoming and casual work environment with regular company retreats.
• Comprehensive wellness program and high-quality benefits package.
• Supportive, entrepreneurial culture focused on people and data-driven iteration.
• Opportunity to interact with and learn from leaders in the startup community.