data analysismarket analysisbrand strategyportfolio managementsales traininglifecycle managementcustomer insightspharmaceutical marketing
Вакансия из Hirify Global, списка международных tech-компаний Для мэтча и отклика нужен Plus
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Текст:
Hirify AI/Оригинал
TL;DR
Marketing Manager (Pharmaceutical Marketing): Developing and executing portfolio and strategic brand plans in China with an accent on revenue growth, lifecycle management, market insights, and cross-functional collaboration. Focus on translating brand strategy into marketing tactics, managing budgets and KPIs, creating promotional materials, and training field forces.
Location: Shanghai, China
Company
hirify.global is a global pharmaceutical company developing and providing medicines and healthcare products.
What you will do
Translate portfolio and strategic brand strategies into plans of action and execute brand tactics.
Manage marketing projects independently, including budgets, KPIs, progress tracking, and issue resolution.
Develop brand promotional materials, publication materials when needed, and internal training content.
Train field forces on product strategy and plans of action.
Analyze market trends, competitors, customer insights, and brand value propositions to support brand planning.
Coordinate cross-functional brand leadership with sales, account management, medical, legal, regulatory, market access, and analytics teams.
Requirements
Bachelor’s degree or above, preferably in medicine or a medical-related field.
5–8 years of marketing experience.
At least 12 months of SBM experience.
Good command of spoken and written English.
Experience with market and customer insights, strategic and operational planning, marketing execution, and performance metrics.
Ability to analyze, interpret, and communicate data and manage cross-functional initiatives.
Culture & Benefits
Full-time employment within hirify.global.
Work across sales, medical affairs, market access, regulatory, legal, and business analytics functions.
Equal employment opportunity practices apply in accordance with applicable local legislation.
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