updated 2 months ago
Marketing Manager (Pharmaceutical Marketing)
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Job description
Text:
TL;DR
Marketing Manager (Pharmaceutical Marketing): Developing and executing portfolio and strategic brand plans in China with an accent on revenue growth, lifecycle management, market insights, and cross-functional collaboration. Focus on translating brand strategy into marketing tactics, managing budgets and KPIs, creating promotional materials, and training field forces.
Location: Shanghai, China
Company
is a global pharmaceutical company developing and providing medicines and healthcare products.
What you will do
- Translate portfolio and strategic brand strategies into plans of action and execute brand tactics.
- Manage marketing projects independently, including budgets, KPIs, progress tracking, and issue resolution.
- Develop brand promotional materials, publication materials when needed, and internal training content.
- Train field forces on product strategy and plans of action.
- Analyze market trends, competitors, customer insights, and brand value propositions to support brand planning.
- Coordinate cross-functional brand leadership with sales, account management, medical, legal, regulatory, market access, and analytics teams.
Requirements
- Bachelor’s degree or above, preferably in medicine or a medical-related field.
- 5–8 years of marketing experience.
- At least 12 months of SBM experience.
- Good command of spoken and written English.
- Experience with market and customer insights, strategic and operational planning, marketing execution, and performance metrics.
- Ability to analyze, interpret, and communicate data and manage cross-functional initiatives.
Culture & Benefits
- Full-time employment within .
- Work across sales, medical affairs, market access, regulatory, legal, and business analytics functions.
- Equal employment opportunity practices apply in accordance with applicable local legislation.
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