Marketing Specialist (Email, Reputation & Affiliate)

TL;DR

Marketing Specialist (Email, Reputation & Affiliate) (Fintech): Managing global email campaigns, online reputation, affiliate programmes and partner marketing with an accent on compliant communications, campaign optimisation and cross-functional coordination. Focus on building measurable marketing initiatives, improving brand visibility, managing sensitive public responses and analysing performance across regions and time zones.

Location: On-site in Limassol, Belgrade or London

Company

hirify.global provides global payment infrastructure, programmable financial accounts and digital asset rails for businesses operating across international markets.

What you will do

• Own the global email calendar and build, test, deploy and optimise newsletters, launches, webinars, nurture campaigns and client communications.
• Manage email quality assurance, A/B testing, templates, deliverability, list health and campaign documentation.
• Manage review platforms, directories, public responses, brand mentions, sentiment monitoring and reputation insights.
• Support PR activities, crisis communications, award submissions, media relations and branded search visibility.
• Run the affiliate and referral programme, including partner recruitment, onboarding, co-marketing, publisher relationships and performance tracking.
• Report on KPIs, ROI and attribution while collaborating with Product, Support, Commercial, Analytics, Finance and Marketing Operations.

Requirements

• At least 3 years of experience in marketing communications, PR, affiliate or partner marketing, brand management, or a related field.
• Experience in B2B, fintech, payments, SaaS or another regulated sector is preferred.
• Hands-on experience with email marketing platforms such as HubSpot, Salesforce, Braze, Klaviyo or Mailchimp, including segmentation and deliverability.
• Experience with online reputation management, review platforms, listening tools and sentiment reporting.
• Experience supporting affiliate, referral or publisher programmes, including attribution and commercial negotiation.
• Excellent written English, strong editorial judgement, GDPR knowledge and experience working across multiple regions and time zones.

Nice to have

• Experience with Brandwatch, Meltwater, Mention, Sprout Social or equivalent tools.
• Experience with GA4, Looker Studio or equivalent analytics platforms.
• Experience in marketing technology initiatives and vendor management.

Culture & Benefits

• On-site work from one of the company locations in Limassol, Belgrade or London.
• International scope across multiple regions, markets and time zones.
• Collaboration with Product, Support, Commercial, Analytics, Finance and Marketing Operations teams.