Senior Regional Marketing Manager, ANZ

TL;DR

Senior Regional Marketing Manager, ANZ (B2B/SaaS Marketing): Building and executing end-to-end marketing programs for hirify.global’s ANZ market with an accent on events, customer marketing, pipeline generation, and regional market development. Focus on testing new channels, connecting marketing spend to revenue, building processes in an undefined market, and translating ANZ customer insights into scalable APAC and global programs.

Location: Sydney, Australia (Hybrid)

Company

hirify.global is a product analytics company providing AI-first digital analytics, session replay, experimentation, feature flags, and metric tree capabilities to businesses worldwide.

What you will do

• Own ANZ marketing programs across acquisition, conversion, activation, and retention, from planning through measurable pipeline outcomes.
• Manage end-to-end event logistics, including venues, vendors, on-site execution, and pipeline follow-through.
• Identify, test, and scale marketing channels based on performance data.
• Build customer advocacy, community programs, and engagement initiatives for existing users.
• Monitor metrics, optimize programs, and manage risks and dependencies across ANZ initiatives.
• Share ANZ market insights with APAC and global marketing teams and collaborate with sales, partnerships, pre-sales, and customer success.

Requirements

• Experience in B2B or SaaS marketing, or in the analytics space.
• Strong project management skills with the ability to manage multiple programs simultaneously.
• Ability to build processes and make sound decisions in an undefined market without an established playbook.
• Hands-on execution skills and sound judgment on the connection between marketing spend, pipeline, and revenue.
• Ability to build trust with stakeholders across time zones and cultures and communicate risks and tradeoffs clearly.
• Data-driven approach to testing ideas, measuring outcomes, and adjusting strategy based on results.

Nice to have

• Experience in a high-growth startup.
• Specialization in online or offline events, partner marketing, or community marketing.

Culture & Benefits

• Comprehensive medical, vision, and dental care.
• Mental wellness benefit and generous vacation policy with additional company holidays.
• Enhanced parental leave and volunteer time off.
• Values-led culture focused on bold decisions, data-informed innovation, collaboration, candor, customer success, and simplicity.