Monetization Director - TETRIS Block Party (Mobile Gaming)

Location: Hybrid role based in the Tel Aviv office, Israel

Company

hirify.global develops and operates award-winning free-to-play casual games for mobile and social platforms, supported by its playAWARDS loyalty marketing platform.

What you will do

• Define and lead the monetization strategy for TETRIS Block Party while maintaining a strong player experience.
• Own monetization KPIs including revenue, ARPDAU, payer conversion, retention, and player lifetime value.
• Design and optimize pricing strategies, in-game offers, promotions, events, and monetization systems.
• Plan, execute, and analyze A/B tests to improve monetization performance.
• Use player behavior, segmentation, and analytics to identify growth opportunities and make data-driven decisions.
• Lead and mentor monetization professionals while coordinating strategic initiatives with Product, Economy, Data, LiveOps, Marketing, Creative, and Development teams.

Requirements

• 8+ years of experience in monetization or a related business function within the gaming industry.
• Experience leading monetization strategy for live mobile games.
• Strong analytical skills and experience with KPIs, A/B testing, pricing strategies, player segmentation, and revenue optimization.
• Experience collaborating cross-functionally with Product, Data, Economy, Marketing, and LiveOps teams.
• Advanced Excel skills and solid SQL knowledge, including experience working with large datasets.
• Excellent communication, leadership, and stakeholder management skills; a BA/B.Sc. in a quantitative field; English proficiency required.

Culture & Benefits

• Work in a cross-functional environment spanning global teams.
• Contribute to free-to-play mobile games played by millions of people worldwide.
• Influence the commercial performance and future direction of a flagship game.