Director - Fintech Strategy & Market Enablement

Location: Dubai, United Arab Emirates; hybrid work with at least 3 days in the office

Company

hirify.global is a global payments technology company facilitating transactions among consumers, merchants, financial institutions, and government entities in more than 200 countries and territories.

What you will do

• Define and lead the CEMEA hirify.global Commercial Solutions fintech strategy, including target segments, opportunity sizing, use cases, success metrics, and execution roadmaps.
• Map fintech ecosystems across priority markets and identify high-potential companies, business models, partnerships, and commercial opportunities.
• Build fintech opportunity pipelines covering B2B payments, embedded finance, expense management, procurement, AP/AR, fleet, healthcare payouts, and working capital.
• Develop value propositions, go-to-market plans, sales plays, partner propositions, launch plans, and commercialization approaches.
• Coordinate Product, Sales, Marketing, Client Services, Technology, Operations, Risk, Legal, Compliance, Pricing, Finance, and regional teams through pilots, launches, and early scale.
• Establish feedback loops from clients, partners, markets, competitors, and regulators into product roadmaps and commercialization plans.

Requirements

• 15+ years of relevant experience in fintech, payments, financial services, commercial banking, B2B platforms, enterprise technology, partnerships, product strategy, business development, commercialization, or go-to-market strategy.
• Strong expertise in commercial payments and B2B fintech, including areas such as commercial cards, virtual cards, B2B money movement, embedded finance, AP/AR, procurement, expense management, working capital, cross-border payments, and digital platforms.
• Experience with APIs, platform integrations, ERP or treasury systems, and scalable digital architectures supporting fintech and B2B payment use cases.
• Deep knowledge of the CEMEA fintech ecosystem, including fintech hubs, accelerators, incubators, venture networks, banks, and technology platforms.
• Proven ability to evaluate and convert fintech and B2B partnership opportunities through market mapping, pipeline development, opportunity sizing, business casing, solutioning, and execution.
• Exceptional executive communication, commercial judgment, analytical skills, and ability to influence senior stakeholders without direct authority in a matrixed organization.

Nice to have

• Experience working directly with fintechs, digital platforms, or venture-backed companies in partnerships or ecosystem roles.
• Exposure to commercial banking, enterprise software, or ERP and treasury environments supporting payment or working capital solutions.
• Experience with sales enablement, partner engagement, new product launches, and cross-regional or emerging-market execution.

Culture & Benefits

• Work in a global payments technology organization operating across more than 200 countries and territories.
• Collaborate across regional, global, product, sales, technology, and market teams.
• Hybrid work arrangement requiring at least 3 office days per week; the exact expectations will be confirmed by the Hiring Manager.