Marketing Specialist (AI)

TL;DR

Marketing Specialist (AI): Driving the product marketing and go-to-market strategy for a portfolio of AI solutions and products with an accent on market narrative and messaging frameworks. Focus on translating complex AI capabilities into clear customer value and developing field-facing sales assets.

Location: Mount Street Lower, Dublin, Ireland

Company

hirify.global is a global management and AI-focused consulting firm with a strong presence in the energy and utilities sector, recognized as a leader in energy transition and data science.

What you will do

• Shape the market narrative for the AI portfolio, including the Agent Store and dedicated AI solutions.
• Develop messaging and positioning frameworks that connect AI capabilities to measurable business impact.
• Own and accelerate the go-to-market process for the AI product catalog from launch to adoption.
• Build field-facing assets such as playbooks, demos, pitch assets, and battlecards for consulting teams.
• Drive awareness by mobilizing tech influencers and the wider AI community across relevant channels.
• Coordinate cross-functional execution for product launches, customer proof points, and account-based campaigns.

Requirements

• 3+ years of experience in product marketing, go-to-market, or B2B marketing, ideally in SaaS or AI environments.
• Genuine passion for and working knowledge of AI tools and current industry trends.
• Fluent English (mandatory).
• Master’s degree in Marketing, Communications, Business, or equivalent hands-on experience.
• Strong ability to turn complex technical technology into compelling stories for business audiences.
• Must be based in Dublin, Ireland.

Culture & Benefits

• Work within a global firm with €500m annual revenue and 3,000 employees worldwide.
• Collaborate with a recognized leader in energy transition and AI solutions.
• Opportunity to be part of a growth-oriented company backed by Blackstone.
• Inclusive environment as an equal opportunity employer based on performance and competence.