CRM Marketing Manager

Muse Group empowers music makers, creating popular apps for playing, recording, and composing music.

Overview

The CRM Manager will lead CRM initiatives, drive campaigns, and optimize the customer lifecycle, focusing on revenue growth through CRM channels.

What you will do

• Design and implement CRM strategies to enhance direct sales and improve subscription lifecycle stages.
• Manage projects focused on hypothesis testing and A/B tests using Bloomreach.
• Plan and execute marketing campaigns, including content creation and template development.
• Support the development and optimization of CRM tools, including Bloomreach and CDPs.
• Implement automation strategies to enhance CRM efficiency.
• Monitor KPIs and analyze data from A/B experiments to inform decision-making.

Requirements

• 3+ years of experience in CRM marketing.
• Familiarity with push notifications, in-app alerts, and inbox messages.
• Experience in building trigger chains and segmenting databases.
• Experience working with CDP (preferably Bloomreach).
• Experience in testing hypotheses or managing projects.
• English language proficiency of upper intermediate level or higher

Nice to have

• Knowledge of HTML.

Culture & Benefits

• Remote-friendly team culture with autonomy.
• Direct business impact on monetization strategies.