General Manager (CTV & Video Business)

TL;DR

General Manager (CTV & Video Business): Leading the expansion of the CTV business unit by defining the GTM strategy and scaling a privacy-first, persona-based intelligence proposition. Focus on driving revenue growth, shaping product roadmaps, and establishing the company as a thought leader in the cross-screen video market.

Location: Must be based in New York City (Hybrid: 3 days per week in-office).

Salary: $200,000–$240,000 USD.

Company

hirify.global is a global adtech company powered by proprietary Persona Intelligence technology that enables brands to activate consistent, privacy-first audience strategies.

What you will do

• Define and own the cross-screen CTV and mobile GTM narrative anchored in Persona and Commerce audience intelligence.
• Set revenue targets, manage pricing strategy, and track commercial progress through a dedicated steering group.
• Act as the primary conduit between Product/Engineering and commercial teams to represent market requirements.
• Train and upskill sales, GTM, and Ad Operations teams on the CTV ecosystem and cross-screen planning.
• Represent the company at priority CTV events and build senior relationships at holding companies and independent agencies.

Requirements

• 10+ years in digital advertising with at least 5 years in CTV, advanced TV, or video-specific roles.
• Proven track record of building or scaling a CTV/video business at an ad-tech company, SSP, or DSP.
• Deep understanding of programmatic CTV supply landscape, including OEM platforms, FAST channels, and supply-path economics.
• Strong buy-side network with active senior relationships at holding company and independent agencies.
• Experience defining GTM narratives and training commercial teams on technical or data-driven propositions.
• Ability to operate cross-functionally and influence Product, Operations, and Marketing teams without direct authority.

Culture & Benefits

• Hybrid working model with 3 days of in-office collaboration per week.
• Opportunity to build and lead a team as commercial traction is established.
• Competitive compensation and benefits package.
• Focus on an equitable, safe, and inclusive work environment.