Senior Manager, Product Marketing (Gamedev)

TL;DR

Senior Manager, Product Marketing (Gamedev): Shaping new game titles from early development to launch by integrating performance marketing insights into the product lifecycle with an accent on player understanding and market data. Focus on bridging the gap between product development and growth, driving experimentation, and leveraging AI tools for effectiveness.

Location: On-site in Stockholm, Sweden

Company

hirify.global is a leading interactive entertainment company known for iconic mobile titles like Candy Crush and is part of Microsoft.

What you will do

• Act as an embedded marketing partner within cross-functional game teams from concept to launch.
• Integrate a performance marketing mindset into product discussions to identify growth opportunities from the earliest stages.
• Analyze player behavior, market trends, and the entertainment landscape to inform product direction.
• Collaborate with Product, Analytics, and Engineering to shape the player experience.
• Drive a culture of experimentation and testing to validate bold ideas.
• Utilize AI tools to optimize productivity and the quality of day-to-day marketing deliverables.

Requirements

• Experience in marketing within gaming, entertainment, or consumer digital businesses.
• Strong proficiency in performance marketing and data-driven decision-mahirify.global.
• Proven track record of collaborating with cross-functional teams to achieve business outcomes.
• Ability to operate effectively in fast-paced, ambiguous environments with evolving priorities.
• Must be based in or able to work on-site in Stockholm, Sweden.

Culture & Benefits

• Collaborative, high-energy environment within a world-leading game studio.
• Opportunity to work on iconic titles and new game development at scale.
• Professional growth within the larger Microsoft ecosystem.
• Culture focused on autonomy, proactivity, and a hands-on execution mindset.