Go-To-Market Lead (iGaming)

TL;DR

Go-To-Market Lead (iGaming): Owning the content roadmap, marketing strategy, and sales enablement for a premium game development studio with an accent on commercial release playbooks and product performance. Focus on consolidating market data to influence product development, defining brand messaging, and driving revenue growth through data-led commercial strategies.

Location: Hybrid in Ta' Xbiex, Malta.

Company

hirify.global is a dynamic and innovative game development studio specializing in creating top-quality, mobile-optimized online casino games for players worldwide.

What you will do

• Manage the content roadmap to ensure coherence with commercial release playbooks and revenue optimization.
• Monitor and report on slot and PrizeFlex performance to identify and communicate growth opportunities.
• Act as a conduit to product development, using data and market intelligence to influence future commercial and product roadmaps.
• Commission and publish sales documentation with clear narratives to maximize conversion.
• Define and guard the brand identity, messaging, and marketing strategy across all channels.
• Coordinate marketing delivery, including PR, social media, launch campaigns, and events while managing budgets.

Requirements

• Commercial, go-to-market, or product-marketing experience in iGaming is required.
• Proven track record of managing content or product roadmaps alongside commercial release plans.
• Strong analytical skills with the ability to turn performance data into actionable growth opportunities.
• Excellent ability to build clear commercial narratives and sales documentation.
• Robust product knowledge across casino content and gamification tools.
• Ability to work cross-functionally to influence roadmaps and build business cases.

Culture & Benefits

• Environment built on trust, collaboration, transparency, and accountability.
• Opportunity to work in a high-growth studio focused on premium quality and excellence.
• Support for professional growth and development within a high-performing team.
• Commitment to delivering stellar work in a dynamic and innovative gaming environment.