China Community Lead

TL;DR

China Community Lead (Marketing): Developing and executing Canva's community strategy across students, creators, and educators in China with an accent on ecosystem growth and brand presence. Focus on leading online and offline initiatives, managing creator programs, and optimizing community engagement through data-driven insights.

Location: Must be based in Beijing or Wuhan, China

Company

Canva is a global design platform redefining how the world experiences design.

What you will do

• Develop and execute the community strategy and annual roadmap for the China market.
• Build and manage communities for campus, creator, and education audiences to drive sustainable growth.
• Design and optimize core programs, including the Campus Ambassador Program and the National College Advertising Art Competition.
• Manage community content calendars and facilitate online sessions, workshops, and campaigns.
• Plan and execute large-scale online and offline events, including roadshows and creator meetups.
• Collaborate with Marketing and Product teams to amplify the brand and measure effectiveness via performance metrics.

Requirements

• 5+ years of experience in community management, brand marketing, or user growth.
• Proven track record of scaling engaged communities within education or creator ecosystems.
• Extensive experience delivering large-scale online and offline events end-to-end.
• Deep understanding of China's social media landscape and community platforms.
• Strong analytical and project management skills to optimize program performance.
• Must be based in Beijing or Wuhan, China.

Nice to have

• Familiarity with AI tools to enhance content creation and community operations.
• Strong English communication skills for effective collaboration with global teams.
• Experience managing Campus Ambassador or Creator programs.
• Genuine passion for creativity, education, and community building.

Culture & Benefits

• Access to modern hubs in Beijing and Wuhan designed for team connection and collaboration.
• Complimentary breakfast and lunch meals, plus a variety of snacks.
• High-performance "A-Player" culture emphasizing ownership, strategic thinking, and growth.
• Opportunity to work in a global environment redefining the design industry.