Video Producer (Fintech)

TL;DR

Video Producer (Fintech): Leading end-to-end video production and YouTube strategy to drive brand growth and customer engagement with an accent on storytelling, performance optimization, and AI-assisted workflows. Focus on building sustainable production systems, managing multi-dimensional content campaigns, and tying channel success to core business metrics.

Location: Must be based in or able to work from Toronto, ON (Hybrid)

Salary: $108,000 CAD – $132,000 CAD

Company

hirify.global is a collaborative digital banking platform designed to help small business owners manage their finances with clarity and control.

What you will do

• Develop and execute video concepts that align with brand identity and YouTube best practices.
• Own the end-to-end YouTube channel strategy, including content pillars, SEO, and performance optimization.
• Lead production workflows from scripting and scheduling to on-camera direction and editing.
• Source and manage freelancers, vendors, and production budgets.
• Analyze video performance data to inform future content decisions and growth strategies.
• Collaborate with marketing and product teams to support campaigns and product launches.

Requirements

• 4-5 years of experience in professional video production.
• Portfolio required for application consideration.
• Hands-on expertise with YouTube algorithms, content architecture, and optimization.
• Proficiency in video editing software such as Premiere Pro, Final Cut, or DaVinci Resolve.
• Experience implementing AI solutions to streamline production and content creation.
• Strong organizational skills with the ability to manage multiple concurrent projects.

Nice to have

• Experience in fintech, SaaS, or high-growth startup environments.
• Motion design or animation skills (After Effects).
• Experience building short-form repurposing workflows (Reels, Shorts, LinkedIn).
• Comfort directing non-actor talent like founders or executives.

Culture & Benefits

• Focus on autonomy, ownership, and building from scratch.
• Culture that values direct feedback and relentless reinvention.
• Commitment to impact-based compensation and growth.
• Supportive environment for experimenting with AI and new technologies.

Hiring process

• Initial screening with the Talent team.
• Interview with the Director of Brand.
• Video-focused exercise or case study presentation.
• Final in-person interview with Leadership.