Principal Game Designer

TL;DR

Principal Game Designer (Game Design): Own the creative vision for a brand-new Merge 2 title, architecting its core loop, progression systems, and meta-game from 0-to-1 with an accent on live service economy balance, event pipelines, and monetization features. Focus on designing systems that shape player behavior, using live feedback and analytics to refine gameplay and drive long-term player retention.

Location: London, UK

Company

hirify.global is a mobile game studio creating popular titles and building new games in small self-managing teams.

What you will do

• Own and drive the game’s vision, aligning it with product goals and communicating it to the team and stakeholders.
• Lead ideation and translate player motivations into UX stories, wireframes, and feature designs.
• Mentor and grow a team of designers, setting clear goals and execution standards.
• Partner with product, engineering, and art to guide features from concept through implementation and approve final designs.
• Improve design tools and processes to streamline the pipeline and increase team efficiency.
• Use live feedback and analytics to refine systems, maintain a balanced game economy, and champion design best practices.

Requirements

• Strong communication skills across verbal, written, interpersonal, and presentation formats.
• High proficiency with mathematical concepts and creating formulas for game systems.
• Proven experience designing systems that influence player behavior and deliver product performance indicators.
• Expertise in core game loops, progression systems, economies, and meta-design to improve player behavior.
• Experience in live service games, making adjustments based on feedback from an active community.
• Solid gaming industry experience in a design role, including shipping multiple released titles and leading a design team.

Culture & Benefits

• Highly competitive salary and company bonus scheme.
• Private medical care, healthcare cash plan (dental and optical), life insurance, and a favorable pension scheme.
• Relocation assistance for moving to the UK.
• Onsite chef providing breakfast, lunch, and treats.
• Small self-managing teams with ownership, autonomy, and impact.

Hiring process

• Interviews and evaluation through hirify.global’ in-house recruitment process.
• Recruitment communications come only from official company email domains.