PR & Influence Manager (Gamedev)

TL;DR

PR & Influence Manager (Gamedev): Leading media relations and influencer activity for PlayStation in France with an accent on culturally relevant storytelling and global campaign alignment. Focus on driving earned media coverage, managing high-impact creator programs, and amplifying brand influence in French pop culture.

Location: Based in France (occasional travel required)

Company

hirify.global is the company behind the PlayStation brand, delivering cutting-edge hardware and network services to millions of users worldwide.

What you will do

• Align local priorities with global campaigns to execute PR and influencer plans for software, hardware, and brand initiatives.
• Develop proactive storytelling and media angles to generate high-impact earned media coverage across gaming and mainstream media.
• Maintain and expand trusted relationships with journalists, influencers, and content creators in France.
• Lead creator activations and integrated programs, including the global PlayStation Playmakers initiative.
• Coordinate external PR and influencer agencies, managing scopes of work, budgets, and quality of execution.
• Define KPIs and deliver post-launch reports to measure sentiment and campaign performance.

Requirements

• Minimum 8+ years of experience in communications, PR, or influencer relations within gaming, tech, or entertainment.
• Strong network of specialist and mainstream media and creator contacts in France.
• Proven track record of executing integrated PR campaigns and paid influencer strategies.
• Ability to work in an international environment and contribute market insights to global initiatives.
• Proficiency with Microsoft Office, Google Workspace, and Slack.

Culture & Benefits

• Work with one of the world's most recognized and beloved entertainment brands.
• Be part of a dynamic technology company with a proud legacy of innovation.
• Inclusive work environment committed to equal opportunity and diversity.