Copywriter (iGaming)

TL;DR

Copywriter (iGaming): Creating persuasive content for advertising campaigns, landing pages, and digital channels with an accent on SEO optimization and brand voice consistency. Focus on adapting messaging for the Colombian, Mexican, and Peruvian markets to drive user acquisition and conversion.

Location: Bogotá (Hybrid)

Company

Market leader in online casino and sports betting operating brands like BetRivers, PlaySugarHouse, and RushBet.

What you will do

• Write compelling copy for advertising campaigns, landing pages, and marketing materials.
• Produce SEO and conversion-optimized content adapted to Colombia, Mexico, and Peru.
• Develop copy for social media, email marketing, and customer communications.
• Create product descriptions and content for promotions, bonuses, and sports events.
• Collaborate with designers and Project Managers to meet creative briefs and deadlines.
• Maintain brand voice consistency and adapt content to cultural and regulatory requirements.

Requirements

• 3+ years of experience in copywriting roles.
• Bachelor's degree in marketing, communications, journalism, or a related field.
• Spanish: Native or bilingual proficiency (C2) required.
• English proficiency required.
• Experience with keyword research and SEO copywriting best practices.
• Experience with social media and content marketing.

Nice to have

• Previous experience in iGaming, sports betting, digital entertainment, or regulated industries.

Culture & Benefits

• Comprehensive compensation package.
• Work-life balance initiatives.
• High level of autonomy, personal freedom, and responsibility.
• People-oriented environment with a supportive atmosphere.
• Emphasis on personal and professional growth.