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TL;DR
Junior Digital Marketing Analyst (GA4/GTM): Running analytics audits, validating dataLayer integrity, fixing tracking tags, and building client dashboards with an accent on campaign attribution, UTM management, and marketing data quality. Focus on implementing and QAing tags across GA4, Google Ads, Meta, and TikTok, while developing reporting in Looker Studio and Tableau.
Junior Digital Marketing Analyst
Company: Pattern
Conditions: Pune, Maharashtra, IN
Employment Type: FULL_TIME
Date Posted: 2026-07-21T09:18:32+00:00
📋 Description
- Run GA4 audits and GTM audits for client accounts
- Validate dataLayer integrity and fix broken/duplicate tags
- Build dashboards in Looker Studio and Tableau for clients
- Manage UTMs and attribution across campaigns
- QA tracking with GTM Preview, GA4 DebugView, and Tag Assistant
🎯 Requirements
- 1.5–2+ years in digital marketing, analytics or data
- Proficient with GA4: Traffic, Engagement, Monetization basics
- Hands-on GTM: implement standard tags and triggers
- Knowledge of Meta Pixel, Google Ads tags, and TikTok Pixel
- Looker Studio and Google Sheets expertise
- UTM parameters and campaign tagging mastery
🎁 Benefits
- Mentorship from senior analysts
- Clear progression path with GA4 training
- Exposure to AU, APAC, and global brands
- Hybrid setup: Pune office 3 days/week
- Flexible hours and modern tooling
- Collaborative team culture
Skills: shopify, GTM, Tableau, Google Ads, Klaviyo, Looker Studio, GA4, BigCommerce
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