Brand Marketing Manager (FMCG)

Location: Onsite at the Auckland Head Office, New Zealand

Company

Global leader in the energy drink category, dedicated to giving wings to people and ideas worldwide.

What you will do

• Lead consumer research and monitor brand perception and market trends to provide actionable insights.
• Execute the annual Brand Management plan to grow brand awareness and recruit new users.
• Develop innovative ATL advertising assets and manage paid media planning and buying via external agencies.
• Oversee the local product portfolio and implement 360° activation for product launches.
• Manage the Sampling & University Marketing Program and support the Student Marketeers team.
• Lead and coach two direct reports while managing creative and media agency budgets.

Requirements

• University degree and 5+ years of marketing experience in New Zealand.
• Experience with FMCG or lifestyle brands is a plus.
• Strong expertise in advertising, product marketing, and consumer research.
• Strategic, analytical mindset with a proven ability to generate actionable insights.
• Must be qualified to work in New Zealand.
• Fluency in English (verbal & written).

Culture & Benefits

• Competitive remuneration package.
• World-class training and professional development opportunities.
• High-performing, ambitious, and collaborative team culture.
• Environment that encourages innovation, creativity, and entrepreneurial ownership.
• Ongoing coaching and opportunities to develop mastery within the field.