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Account Director, Commerce (Retail Media)
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Описание вакансии
Текст:
TL;DR
Account Director, Commerce (Retail Media): Leading performance-driven commerce media strategies across Amazon Sponsored Ads, Amazon DSP, CitrusAd, Criteo, and Kevel with an accent on client leadership, campaign optimization, and retail media performance. Focus on building test-and-learn roadmaps, managing budgets and profitability, and coaching activation specialists.
Location: London, United Kingdom; hybrid schedule with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.
Company
is WPP’s AI-driven media operating unit, combining media, data, technology, and partnerships to deliver personalized marketing at scale.
What you will do
- Serve as the senior day-to-day contact for key clients and provide strategic guidance across Amazon and retail media platforms.
- Build and oversee performance-driven media plans covering sponsored advertising, DSP, and onsite/offsite retail audiences.
- Lead campaign execution, including quality assurance, pacing, optimization, and performance reporting.
- Run business reviews covering ROAS, new-to-brand share, retail sales impact, and other media outcomes.
- Develop test-and-learn roadmaps for targeting, bidding, and new retail media formats.
- Manage account scope, forecasting, budgets, profitability, and the development of activation specialists.
Requirements
- Proven media agency background.
- Strong hands-on experience running campaigns in Amazon Sponsored Ads and Amazon DSP.
- Solid working knowledge of CitrusAd and Criteo across onsite and offsite retail media.
- Experience managing senior client stakeholders and translating complex performance results into clear recommendations.
- Experience coaching teams and building specialist capabilities.
- Must have the right to work in the United Kingdom.
Nice to have
- Experience with Amazon Marketing Cloud or retailer clean room analytics.
- Exposure to wider commerce channels such as Tesco Media.
Culture & Benefits
- Hybrid working model focused on collaboration and in-office connection.
- Access to global and WPP networks for learning and career development.
- Employee resource groups and regular in-office events.
- Medical, retirement, vision, and dental insurance.
- Paid time off, partner discounts, and employee mental health awareness days.
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