Associate Director, Commerce (Retail Media)

Location: London or Manchester, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalized marketing at scale.

What you will do

• Act as the senior day-to-day contact for key clients and provide strategic guidance across Amazon and other retail media platforms.
• Build and oversee performance-driven media plans covering sponsored advertising, DSP, and onsite/offsite retail audiences.
• Ensure high-quality campaign execution through QA, pacing, optimization, and operational oversight.
• Lead business reviews focused on ROAS, new-to-brand share, retail sales impact, and other performance outcomes.
• Develop test-and-learn roadmaps for targeting, bidding, and new retail media formats while managing scope, forecasts, budgets, and profitability.
• Line-manage and mentor activation specialists and collaborate with internal teams on full-funnel media strategies and process automation.

Requirements

• Proven media agency background.
• Strong hands-on experience running campaigns in Amazon Sponsored Ads and Amazon DSP.
• Solid working knowledge of CitrusAd and Criteo across onsite and offsite retail media.
• Confidence managing senior client stakeholders and turning complex performance results into clear recommendations.
• Experience coaching teams and building specialist capability.
• Must be based in the United Kingdom and have the right to work there.

Nice to have

• Experience with Amazon Marketing Cloud or retailer clean-room analytics.
• Exposure to wider commerce channels such as Tesco Media.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Access to hirify.global and WPP networks for learning, networking, and professional development.
• Employee resource groups and events focused on team achievements, thought leadership, and milestones.
• Medical, retirement, vision, dental, paid time off, partner discounts, and mental health awareness days.
• Respectful and inclusive workplace with equal opportunities for career progression.