Drivers Marketing Manager (MENA)

TL;DR

Drivers Marketing Manager (MENA): Implementing localized marketing campaigns to attract, engage, and retain drivers across Egypt, Morocco, and Algeria with an accent on data-driven growth and cultural nuance. Focus on executing omni-channel strategies, managing local activations, and optimizing acquisition metrics in a fast-paced ride-hailing environment.

Location: Must be based in Cairo, Egypt (Hybrid role).

Company

hirify.global is a global ride-hailing platform on a mission to challenge injustice by creating fair choices for millions of people across 48 countries.

What you will do

• Implement and monitor driver marketing campaigns across MENA to ensure alignment with regional strategy.
• Track and report on key performance indicators including new driver acquisition (CAC), active driver rates, and retention.
• Manage omni-channel communications including CRM, SMS, push notifications, and social media.
• Coordinate logistics for local offline activations and driver events to ensure brand consistency.
• Conduct market research, surveys, and competitor analysis to refine the value proposition.
• Source and manage local vendors to ensure cost-efficiency and high-quality execution.

Requirements

• 3+ years of experience in marketing, preferably in ride-hailing, gig-economy, or startups.
• English proficiency at B2 level or higher is required for HQ collaboration.
• Arabic and/or French language skills are required depending on the specific market focus.
• Strong proficiency in Excel or Google Sheets for data analysis and reporting.
• Deep understanding of MENA cultural nuances and driver behavior.
• Experience with AI tools to accelerate content creation and research.

Nice to have

• Previous experience in the ride-hailing or gig-economy sector.
• Proven track record in brand-building and CRM management.

Culture & Benefits

• Access to mentoring, career consulting, and professional learning programs.
• Opportunities for international experience through the Global Talent Exchange Program.
• Participation in company-wide social impact and volunteering projects.
• Support for language improvement through co-financed courses and speaking clubs.
• Collaborative environment that encourages initiative and open communication.

Hiring process

• Hiring Manager Interview.
• Team Interview.
• English Proficiency Test.