Drivers Marketing Manager (Ride-hailing)

TL;DR

Drivers Marketing Manager (Ride-hailing): Implementing localized marketing campaigns to attract and retain drivers across the MENA region with an accent on driver growth and localized execution. Focus on managing omni-channel communications, coordinating on-the-ground activations, and analyzing KPIs like CAC and retention.

Location: Hybrid, Algiers, Algeria

Company

hirify.global is a global tech company on a mission to challenge injustice through fair ride pricing and a wide range of services across 48 countries.

What you will do

• Execute and monitor localized driver marketing campaigns across MENA markets.
• Track and report on KPIs such as new driver acquisition (CAC), active driver rates, and retention.
• Manage omni-channel communications including CRM (Push/SMS), social media, and local driver communities.
• Coordinate logistics for local offline activations and driver events to ensure brand consistency.
• Act as a bridge between local teams and HQ, adapting global guidelines into MENA-ready content.
• Conduct market research and competitor analysis to keep the value proposition relevant.

Requirements

• 3+ years of experience in marketing, preferably in ride-hailing, startups, or the gig economy.
• Strong understanding of digital marketing, brand-building, and CRM/Analytics tools.
• Deep knowledge of MENA cultural nuances and driver behavior.
• Proficiency in Excel/Google Sheets for data analysis and experience using AI tools to speed up execution.
• English proficiency at least at B2 level.
• Arabic and/or French language proficiency is required.

Culture & Benefits

• Access to mentoring, career consulting, and professional learning programs.
• Opportunity for international experience through the Global Talent Exchange Program.
• Company-wide challenges, awards, sports activities, and volunteering projects.
• Co-financed language courses and internal speaking clubs.
• Work environment that encourages initiative and professional growth.

Hiring process

• Hiring Manager Interview.
• Team Interview.
• English Proficiency Test.